Luxury Brand Manager – Social Media & Guest Experience

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About Novella

Rolls-Royce of the global wedding industry

About the Role

Luxury Brand Manager

strategist and executor

Key Responsibilities

Social Media & Digital Presence

• Oversee Novella’s social media strategy, content calendar, and execution
• Design visually compelling posts, stories, and campaigns (

  Canva proficiency required

  )
• Craft captions, campaigns, and engagement strategies aligned with luxury tone and brand ethos
• Track performance metrics and optimize for growth and engagement

Guest Experience & Engagement

• Curate luxury guest journeys for events, client meetings, and collaborations
• Ensure that every touchpoint (online and offline) reflects Novella’s aspirational positioning
• Build strong relationships with clients, collaborators, and influencers through personalized engagement

Brand Positioning & Communication

• Support leadership in shaping Novella’s luxury positioning across all channels
• Execute brand campaigns and activations to strengthen market visibility
• Maintain consistency in voice, design, and storytelling across digital and offline presence

Execution & Collaboration

• Work with creative, marketing, and sales teams to align brand goals with campaigns
• Support event activations, luxury showcases, and wedding forums with branding materials
• Ensure seamless execution of design and communication tasks on time

What We’re Looking For

• 2–5 years of experience in brand management, social media, or communication (luxury, weddings, lifestyle, or hospitality preferred)

• Strong proficiency in Canva

  (must be able to independently design high-quality creatives)
• Familiarity with other creative tools (Adobe Suite a plus)
• Excellent communication skills and a flair for luxury storytelling
• Ability to balance

  creative vision with flawless execution

• Experience in handling guest/client experiences in luxury settings is an advantage
• Confidence to represent the brand at events and collaborations
• Flexibility to work a

  6-day week

  , including weekends during events
• Based in Delhi NCR or willing to relocate to

  South Delhi (GK1)

Why Join Novella

• Be part of a brand aspiring to be the

  global benchmark in luxury weddings

• Blend social media creativity with real-world luxury guest experiences
• Work on campaigns and events for elite clients, celebrities, and tastemakers
• Enjoy perks including

  ESOPs, incentives, creative freedom, and luxury industry exposure