Local SEO Analyst

JD - Google Local Analyst

Location: Coimbatore, India

Experience: 1-3 years

Starberry is a decentralised global digital media agency. We're located in London UK, with a Hub in Coimbatore, India.

We are seeking a highly skilled and experienced Google Local Analyst to join our dynamic marketing team. The Local SEO Analyst will be responsible for developing and implementing effective strategies to improve our clients’ local search engine visibility, increase website traffic, and drive customer engagement. The ideal candidate has a strong understanding of local SEO best practices, search engine algorithms, and possesses excellent analytical and communication skills.

Responsibilities:

Keyword Research and Analysis:

Conduct keyword research to identify high-ranking local keywords.

Develop and execute local SEO strategies to improve rankings on Google Maps and local search results.

Analyze keyword competitiveness and search volume.

Google My Business Management:

Optimize and manage Google My Business listings for all locations.

Ensure accuracy of business information, including NAP (Name, Address, Phone).

Implement GMB best practices and utilize all available features to enhance our online presence.

Local Citations and Directories:

Build and manage local citations on relevant directories.

Ensure consistency of NAP across all platforms.

Competitive Analysis:

Monitor and assess the local search presence of competitors.

Identify opportunities to outperform competitors in local search rankings.

On-Page SEO:

Optimize website content for local keywords and location-specific information.

Ensure proper implementation of title tags, meta descriptions, headers, and schema markup.

Local Content Creation:

Develop location-specific content, including blog posts, landing pages, and service pages.

Ensure content is optimized for local search.

Review Management:

Monitor and respond to online reviews on various platforms (Google, Yelp, etc.).

Implement strategies to improve online reputation.

Local Link Building:

Build relationships with local influencers, bloggers, and businesses for backlink opportunities.

Engage in outreach campaigns for local partnerships.

Reporting and Analysis:

Analyze and report on key performance indicators (KPIs) related to local search using tools like Google Analytics, Moz, or SEMrush.

Utilize data insights to make informed recommendations for improving local search visibility.

Generate reports to showcase progress and areas for improvement.

Stay Updated with Local SEO Trends:

Stay informed about industry trends, algorithm updates, and best practices in local SEO.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or related field.

Proven experience in local SEO optimization.

Proficiency with SEO tools like Google Analytics, Moz, SEMrush, etc.

Strong understanding of Google My Business and other local search platforms.

Excellent written and verbal communication skills.

Ability to work independently and in a team.

Preferred Qualifications:

Google Analytics or SEO certification.

Experience with HTML/CSS and website CMS platforms.

Knowledge of local business directories and citation management

About Starberry - A Nurtur Company:

Starberry is a creatively led digital agency, developing award-winning online business - based in London, UK.

Starberry focuses on the following key areas of business; brand strategy, website design & development, mobile applications, on & off page SEO, social media, marketing and support, maintenance & evolution.

Starberry collaborates with a network of highly specialised partners across the globe, ranging from listed corporations to skilled employed and self-employed professionals – we lovingly call our ‘Constellation of Stars’. Together we provide tailor-made, end-to-end solutions for all our clients.

Everything we do is centrally managed through a collection of web-based collaborative apps to give real-time communication for clients & partners.

Website: https://starberry.tv/

Job Type: Full-time

Pay: ₹300,000.00 - ₹500,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Experience:

• SEO: 1 year (Required)

Work Location: In person