Local SEO Analyst

Overview

Google Business Profile (GMB) optimization

Local SEO strategies

organic traffic growth

healthcare sector

Roles & Responsibilities

Local SEO Mastery

• Manage and optimize Google Business Profiles (GMB) for multiple locations.
• Implement geo-targeted strategies to rank for "near me" and location-specific search terms.
• Ensure NAP (Name, Address, Phone) consistency across directories.
• Build and optimize location-specific landing pages and blog content.
  

Organic Traffic Growth & SEO Strategy

• Design and execute end-to-end SEO strategies for aggressive traffic growth.
• Conduct keyword research, competitor analysis, and SERP audits.
• Optimize on-page elements: metadata, headings, schema, and content structures.
• Develop content clusters and pillar pages to build domain authority.
  

Link Building Execution

• Lead white-hat link-building campaigns: guest blogging, PR outreach, citations.
• Build links from niche healthcare directories, influencers, and forums.
• Monitor and maintain a healthy backlink profile.
  

Analytics & Reporting

• Track performance using Google Analytics 4, Search Console, Looker Studio.
• Set and measure KPIs like traffic growth, lead generation, and keyword rankings.
• Conduct regular SEO audits and performance reviews.
  

Multi-Location SEO Management

• Coordinate SEO efforts across 25+ physical locations.
• Resolve common SEO issues such as duplicate content, cannibalization, and internal linking.
• Ensure that each location page is SEO-optimized and user-friendly.
  

Collaboration & Strategy

• Work closely with content creators, designers, developers, and paid media teams.
• Provide SEO input for UX/CRO improvements.
• Stay current on SEO trends, Google algorithm updates, and AI-driven SEO tools.
  

Candidate Requirements

• 3–5 years of proven experience in digital marketing with a focus on SEO.
• Experience working in or with the healthcare sector.
• Demonstrated ability to grow organic traffic 3x–5x within a short time frame.
• Proficiency in local SEO management for 20+ locations.
• Expertise with tools like Ahrefs, SEMrush, Screaming Frog, GMB, and GA4.
• Strong communication, analytical, and project management skills.
  

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