Linkedin/ Social Media Specialist

About company

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Job Title

Job Purpose

Experience required

1. Role requires the candidate to execute strategies created by the core team. Candidate needs to research, curates & promote the digital properties of all clients which includes social media platforms, videos, emailers, blogs, case studies, and related.
2. Role requires the candidate to have platform expertise of Linkedin, Instagram, Facebook and Twitter especially for B2B companies.
3. Candidate should have detailed and thorough understanding of Linkedin as a platform - best practices for increasing followers, engagement rates and related metrics.
4. Candidate should have a keen business acumen or interest to understand complex technologies and operations, and create social media content for various clients.
5. Candidate should have great presentation skills to demonstrate social media growth to clients, internal team and partners as appropriate.
6. Should have worked with B2B technology driven businesses and helped grow their digital properties organically
7. Role requires the candidate to do research and provide inputs for content calendars and overall strategy, teamed with data driven insights.
8. Experience in tools like Hubspot, Substack, ConvertKit, Hootsuite, Brevo, Mailchimp and similar are preferred. AI tool application is a plus.
9. Candidate should have an understanding of organic and paid social media promotions, be able to execute and optimise campaigns for performance if required across all platforms.
10. Role needs candidate to be analytical, create weekly and monthly reports for performance measurement, derive competitor benchmarking, for a consistent upward graph.
11. Role requires candidate to initiate tie-up’s and associations to create digital properties for brands including industry events, joining associations, meetups etc

RESPONSIBILITIES

1. Implement social media strategy across all platforms, measure, report and analyse
2. Provide inputs to team through data and analytics of content performance
3. Hands-on research for best content distribution practices

KEY COMPETENCIES:

1. Digital Platforms knowledge including social media, blogs, videos, emailers
2. Excellent communication for client facing role
3. Extremely Process Oriented
4. Business Acumen
5. Research and Data driven
6. Creative
7. Networking / Relationship building
8. Meticulous