LinkedIn Marketing Specialist – B2C Content, Email Campaigns & Lead Generation

About GrowthInvesting.in

We are a SEBI-registered equity research & model portfolio platform that helps retail investors build data-driven, growth-oriented investment portfolios. We combine financial market expertise with digital marketing strategies to reach and convert the right audience.

We’re looking for an expert in LinkedIn marketing & automation who can create engaging content, generate high-quality B2C leads, run email nurture campaigns, and design conversion-focused funnels.

Key ResponsibilitiesLinkedIn Marketing & Content Strategy

• Manage and grow LinkedIn company page & founder profiles
• Create high-engagement LinkedIn content (carousels, polls, videos, infographics, market insights)
• Optimize profiles using LinkedIn SEO keywords, hashtags, and trending topics
• Plan and schedule posts via LinkedIn native scheduler or tools like Buffer, Hootsuite
• Execute LinkedIn Ads (lead generation, traffic, and retargeting campaigns)
• Monitor LinkedIn Analytics & Insights to track reach, impressions, CTR, and lead conversions

Lead Generation & Automation

• Use LinkedIn Sales Navigator to identify and connect with targeted B2C audiences
• Automate outreach using PhantomBuster, Expandi, Zopto, LinkedHelper
• Personalize connection requests and follow-up messages for higher acceptance rates
• Integrate LinkedIn leads with CRM & email automation platforms (HubSpot, Zoho, ActiveCampaign)
• Build conversion-optimized landing pages and CTAs for funnel integration

Email Marketing & Lead Nurturing

• Plan and execute email drip campaigns to nurture LinkedIn leads
• Segment email lists based on lead stage and user behavior
• Design conversion-driven email templates with compelling subject lines & CTAs
• Track open rates, CTR, and conversions; run A/B testing for optimization
• Align email sequences with content marketing & LinkedIn campaigns

Required Skills & Tools

• LinkedIn Sales Navigator – Prospecting & targeting
• Automation tools – PhantomBuster, Expandi, LinkedHelper, Zopto
• Email platforms – ActiveCampaign, Mailchimp, Sendinblue, HubSpot
• Design tools – Canva, Figma
• Analytics – LinkedIn Insights, Google Analytics, UTM tracking
• Workflow automation – Zapier, Make (Integromat)

Qualifications

• 2–5 years experience in LinkedIn B2C marketing, lead generation & email campaigns
• Strong understanding of LinkedIn algorithm & engagement strategies
• Hands-on experience with LinkedIn Ads & automation workflows
• Excellent copywriting skills for LinkedIn posts, messages & email campaigns
• Data-driven approach to campaign tracking & optimization

Perks & Benefits

• Direct ownership of LinkedIn marketing & lead generation strategy
• Work closely with the founder of a high-growth fintech brand
• Premium access to LinkedIn automation & marketing tools
• Performance-linked incentives for lead & revenue generation
• Opportunity to experiment with cutting-edge B2C growth strategies

Job Type: Full-time

Pay: ₹350,000.00 - ₹600,000.00 per year

Benefits:

• Flexible schedule

Experience:

• Linkedin Marketing: 2 years (Required)
• Email marketing: 2 years (Preferred)
• Lead generation: 2 years (Preferred)

Work Location: In person