Lead I - Software Engineering (Adobe Marketo Engineer)

Job Description

5 - 7 Years 1 Opening Kochi Role description UST is looking for Adobe Marketo Engineer (Marketing Automation Specialist) with below requirements: Seeking a highly motivated and detail-oriented Marketing Automation Specialist with hands-on experience in Adobe Marketo and Salesforce CRM integration. You will be responsible for designing, executing, and optimizing multi-channel marketing campaigns, managing lead lifecycles, and ensuring seamless data flow between Marketo and Salesforce to drive business growth and marketing ROI. Key Responsibilities: Marketo Campaign Management: Design, build, and execute email campaigns, nurture programs, landing pages, and forms within Adobe Marketo. Integration & Data Management: Maintain and optimize the integration between Marketo and Salesforce, ensuring accurate and timely data synchronization, lead scoring, and campaign attribution. Lead Lifecycle Management: Build and manage lead scoring models, lead routing rules, and workflows that align marketing and sales efforts. Reporting & Analytics: Collaborate with stakeholders to track campaign performance, provide insights on funnel metrics, and recommend data-driven improvements. Qualifications: 3+ years of experience in marketing automation, preferably in B2B SaaS or tech environments. Proven experience with Adobe Marketo (certification a plus). Strong working knowledge of Salesforce CRM and how it integrates with Marketo. Familiarity with campaign attribution, lead scoring models, and lifecycle stages. Ability to troubleshoot sync issues and perform data hygiene tasks. Proficient in using tokens, segmentation, smart lists, and reporting in Marketo. Understanding of HTML/CSS for email formatting (preferred). Excellent communication, project management, and collaboration skills. Preferred Tools & Skills: Marketo Certified Expert (MCE) Experience with Salesforce Process Builder / Flows Familiarity with other MarTech tools like Bizible, Drift, ZoomInfo, or Salesloft Knowledge of SQL or reporting tools (e.g., Tableau, Power BI) is a plus Skills Adobe Marketo and Salesforce CRM integration About UST UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.