Job
Description
Job Title : Lead Generation Specialist (IT Sector) Location : Bhubaneswar, Odisha Department : Sales & Marketing Job Type : Full-Time Job Summary :- We are seeking a motivated and detail-oriented Lead Generation Specialist with experience in the Information Technology sector. The ideal candidate will be responsible for identifying, qualifying, and nurturing leads for our IT products and services. You will play a key role in building a healthy sales pipeline for the business development team by targeting key decision-makers and understanding their business needs. Key Responsibilities :- Research and identify potential clients in target industries using platforms like LinkedIn, Instagram, Facebook, YouTube, Clutch, Crunchbase, and company databases. Generate qualified leads for IT services such as software development, cloud solutions, SaaS platforms, managed services, and more. Execute cold outreach via email, LinkedIn, and phone calls to generate interest and schedule meetings. Qualify leads by understanding their pain points, IT infrastructure, budget, and decision-making process. Collaborate with the sales and marketing teams to refine outreach strategies and align with campaign goals. Maintain accurate records of leads, activities, and outcomes in the CRM system (e.g., HubSpot, Zoho, Salesforce). Track and report on key performance indicators (KPIs) such as conversion rates, response rates, and meeting set-ups. Stay updated on industry trends, emerging technologies, and competitor activities to improve targeting and messaging. Requirements :- Bachelor’s degree in IT, Business, Marketing, or a related field. 1–3 years of experience in lead generation or inside sales in the IT industry. Strong understanding of IT services, software solutions, SaaS, and cloud technologies. Excellent verbal and written communication skills. Familiarity with CRM systems and sales tools (e.g., LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.) Ability to research and analyse client requirements and market trends. Self-driven, organised, and capable of managing multiple tasks and priorities. Preferred Skills :- Experience with outbound tools like Lemlist, Woodpecker, or Mailshake. Knowledge of B2B sales cycles in the IT services or SaaS space. Basic understanding of digital marketing concepts. Job Type: Full-time Pay: From ₹15,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Fixed shift Morning shift Work Location: In person Application Deadline: 23/06/2025 Expected Start Date: 23/06/2025
