Lead Generation Specialist

About Visibol

Lead Generation Specialist

Key Responsibilities

• Lead Research & Prospecting

• Identify and research potential clients (early-stage startups, founders, entrepreneurs, and stealth ventures).
• Build targeted lead lists using LinkedIn Sales Navigator, Crunchbase, Apollo, Seamless.ai, ZoomInfo, and other tools.

• Automation & Tools

• Set up and manage outbound lead generation automation (e.g., LinkedIn, email sequences, CRM workflows).
• Leverage enrichment tools (Clearbit, Lusha, Hunter.io, etc.) to qualify and complete lead profiles.
• Continuously improve workflows with AI tools and marketing/sales automation platforms (HubSpot, Outreach, Apollo, Zapier, etc.).

• Qualification & Handoff

• Define qualification criteria (BANT, ICP fit, budget, timeline) and ensure only high-quality leads move to SDRs/BDs.
• Track engagement metrics and optimize campaigns for higher response and conversion rates.
• Collaborate with Business Development Specialists to book meetings and support pipeline growth.

• Data & Reporting

• Maintain accurate lead and prospect data in CRM.
• Generate weekly dashboards on lead quality, outreach performance, and conversion rates.
• Suggest new channels, strategies, and tools for continuous improvement.

Requirements

• 3–5 years of proven experience in

  lead generation, demand generation, or sales development

  .
• Hands-on expertise with

  automation tools

  (Apollo, HubSpot, Outreach, LinkedIn Sales Navigator, Zapier, Lemlist, etc.).
• Strong research skills and ability to identify high-potential leads in niche markets.
• Familiarity with qualification frameworks (BANT, MEDDIC, ICP definition).
• Analytical mindset with ability to optimize campaigns using data.
• Excellent communication and organizational skills.

Nice-to-Have

• Experience working with

  startups or B2B SaaS companies

  .
• Knowledge of growth hacking and modern sales strategies.
• Ability to create and optimize multi-channel outreach (email, LinkedIn, phone, social).
• Basic knowledge of

  AI-driven lead generation

  tools.

What We Offer

• Competitive base + performance-based commission.
• Opportunity to work closely with founders and early clients.
• Exposure to cutting-edge startups and the chance to shape their growth journey.
• Fast-paced environment with real ownership of your work.