Lead Generation Manager

About the Role:

Lead Generation Manager

Key Responsibilities:

• Develop and implement effective

  lead generation strategies

  to achieve business targets.
• Utilize

  LinkedIn

  for prospecting, outreach, and engagement with potential clients.
• Plan and execute

  email marketing campaigns

  , including content creation, list segmentation, and performance analysis.
• Manage and optimize

  Google Ads

  and

  Facebook Ads

  campaigns to increase visibility and conversions.
• Monitor and analyze campaign performance metrics to ensure optimal ROI.
• Collaborate with the marketing and sales teams to align lead generation activities with overall business objectives.
• Maintain and update lead databases using CRM tools.
• Stay up to date with the latest digital marketing trends and tools to enhance lead generation effectiveness.

Requirements:

• Proven experience (4–7years) in

  lead generation, digital marketing, or demand generation

  roles.
• Hands-on experience with

  LinkedIn Sales Navigator, Google Ads, Facebook Ads Manager

  , and

  email marketing tools (e.g., Mailchimp, HubSpot, ActiveCampaign)

  .
• Strong analytical skills and the ability to interpret campaign data.
• Excellent communication and interpersonal skills.
• Self-motivated, target-oriented, and able to work independently.

Preferred Qualifications:

• Experience in

  B2B lead generation

  .
• Familiarity with

  CRM platforms.

• Certification in

  Google Ads or Meta Ads

  will be an added advantage.