Lead Generation Manager

We are seeking a highly skilled and result-oriented Ad Expert to manage and execute advertising campaigns across Meta (Facebook & Instagram), Google, and LinkedIn for a variety of B2B and B2C clients. The ideal candidate will have a deep understanding of digital ad platforms, an analytical mindset, and the ability to drive business results, brand awareness, and audience engagement while managing client budgets responsibly.

Key Responsibilities:

• Plan, execute, and manage ad campaigns on Meta, Google, LinkedIn, and other relevant platforms as required.
• Understand client objectives (business, awareness, reach) and translate them into effective ad strategies and campaigns.
• Create and manage sales funnels using third-party tools (e.g., ClickFunnels, Leadpages, or similar).
• Develop detailed proposals and campaign strategies for clients when required.
• Monitor and analyze ad performance regularly to identify areas of improvement, optimise ads, and ensure campaigns are achieving desired outcomes.
• Modify and refine ads based on client feedback, performance metrics, and market trends.
• Prepare and present comprehensive weekly and monthly reports with insights, key metrics, and actionable recommendations.
• Manage and allocate ad budgets effectively, ensuring responsible spending while maximizing ROI for clients.
• Stay updated with the latest trends, features, and best practices across advertising platforms.

Requirements:

• Proven experience running ad campaigns on Meta, Google, and LinkedIn platforms.
• Ability to manage both B2B and B2C ad campaigns effectively.
• Strong analytical skills and experience with performance monitoring and reporting tools (Google Analytics, Meta Insights, LinkedIn Campaign Manager, etc.).i
• Experience in creating and managing sales funnels using third-party tools.
• Ability to draft clear, data-driven proposals and presentations for clients.
• Excellent communication skills to liaise with clients and internal teams.
• Strong organisational skills with the ability to handle multiple client campaigns simultaneously.
• Responsible and ethical handling of client budgets.
• A proactive approach to learning and adapting to new tools and platform updates.