Lead Generation Executive

Key Responsibilities

Market Intelligence:

1. Identify and do market study on new geographies, new product segments etc.
2. Present key highlights and opportunities from the study to management.

Develop Partnerships:

1. Identify and establish contacts with key partners in selected geographies which would help in developing new markets before handing over the region to respective salespersons.

Database Utilization

1. Leverage paid and free databases to identify potential customers in the banking industry across the Asia region.
2. Research and gather accurate contact information (email IDs, phone numbers, LinkedIn profiles) of decision-makers in target organizations.

Customer Outreach

1. Call potential leads to introduce the organization, its products, and services.
2. Communicate the value proposition of the organization effectively.
3. Inform customers that a company portfolio will be shared via email.

Email Coordination

1. Send introductory emails to prospective customers with the company portfolio.
2. Ensure sales team members are marked in the email for seamless handoff.
3. Follow up as needed to ensure the communication reaches the right stakeholders.

LinkedIn Outreach

1. Use LinkedIn to connect with decision-makers, initiate conversations, and share the organization's portfolio.
2. Join relevant groups or forums to expand the professional network and discover new leads.

Cold Calling

1. In cases where direct contact details are unavailable, call on company-provided contact numbers to reach the respective teams (e.g., procurement, operations, or card management teams).

Lead Handoff

1. Ensure all generated leads are shared with the sales team promptly.
2. Provide detailed information about the lead, including customer needs, preferences, and initial feedback.

Tracker Maintenance

1. Maintain a detailed tracker for each country, updating it regularly with lead generation activities and outcomes.
2. Share periodic reports with the management team on progress and challenges.

Collaboration

1. Work closely with the sales team to align lead generation activities with broader sales goals.
2. Collaborate with the marketing team to refine messaging and outreach strategies.

Liaison with Customer Service:

1. Need to do program management on behalf of respective salesperson by doing frequent follow-up with customer service team / production team to ensure that all open tasks on customer service / production are timely closed.

Continuous Improvement

1. Stay updated with industry trends, customer needs, and new tools for lead generation.
2. Provide suggestions for improving lead generation processes and increasing efficiency.

Educational Qualifications

Bachelor’s degree in business administration, Marketing, Communications, or a related field,

Preferably from premium management institutes

Experience Level (If applicable)

1-3 years of experience in lead generation, telemarketing, or inside sales (preferably in the BFSI sector).

Familiarity with CRM tools, LinkedIn Sales Navigator, and databases like ZoomInfo or similar is preferred.