Lead Generation Executive – B2B IT Services

Experience:

Location:

Industry:

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About Us

custom enterprise application development

Lead Generation Executive

Role Overview

outbound prospecting

Key Responsibilities

Prospecting & Lead Generation

• Identify key target accounts and decision-makers (CXOs, Heads of IT, Digital, Procurement, etc.) across target geographies.
• Generate qualified leads through

  cold calling

  ,

  LinkedIn outreach

  , and

  email campaigns

  .
• Use tools like

  LinkedIn Sales Navigator

  ,

  Apollo

  ,

  Lusha

  , and

  ZoomInfo

  to build prospect lists.

Email Campaigns & LinkedIn Outreach

• Draft and send personalized outreach messages tailored to buyer personas and industries.
• Manage and optimize outbound email sequences to improve open rates, CTR, and conversions.
• Engage and follow up with prospects on LinkedIn to build relationships and generate interest.

CRM & Reporting

• Update and maintain CRM systems (HubSpot, Zoho, or Salesforce) with accurate contact and activity data.
• Track and report on key lead generation KPIs such as number of outreaches, responses, meetings booked, etc.
• Work closely with the sales team to hand off qualified leads and align on lead quality expectations.

Market Intelligence

• Conduct basic research on companies, industries, and decision-makers before outreach.
• Stay informed on global trends in enterprise IT (cloud, app development, AI, automation, etc.) to have contextually relevant conversations.

What You Bring

• 3–5 years of experience in

  B2B lead generation

  or

  sales development

  for IT services or tech consulting companies.
• Strong hands-on experience with outbound tools (e.g., LinkedIn Sales Navigator, Apollo, Lemlist, Hunter, etc.).
• Familiarity with

  email marketing and outreach automation tools

  (Mailchimp, HubSpot, Woodpecker, etc.).
• Excellent written and verbal communication skills in English.
• Understanding of global enterprise sales dynamics and buyer personas in markets like SEA, India, GCC, Europe, and North America.
• Organized, persistent, and motivated to meet and exceed outreach targets.

Nice to Have

• Exposure to

  account-based marketing

  or targeted outreach strategies.
• Experience coordinating with pre-sales or SDR teams.
• Prior work with CRM platforms like

  HubSpot

  ,

  Salesforce

  , or

  Zoho CRM

  .

Why Join Us?

• Join a high-growth, global IT services brand at a pivotal scaling stage.
• Take ownership of your region and outreach strategy.
• Collaborate with a forward-thinking sales and marketing team.
• Competitive compensation and incentive structure.
• Clear growth path into sales, pre-sales, or marketing strategy roles.