Lead Generation – Email Marketing & B2B Sales (Recruitment & AI Data Services)

Location:

Experience: 1–3 years

Role Overview

Sales & Email Marketing (B2B)

Recruitment Services

AI Data Services

email marketing tools (Instantly, SmartLeads, Apollo)

manage campaigns, warm-up domains, research leads, and optimize conversions.

Key Responsibilities

• Lead Research & Prospecting
• Deep-dive into LinkedIn, Apollo, Crunchbase, and startup databases to identify potential B2B clients.
• Build and segment lists of decision-makers (Founders, HR Heads, AI Program Managers, Procurement Leads).
• Scrape and validate email IDs using Apollo, MillionVerified, NeverBounce, etc.
• Tag leads by vertical (Recruitment / AI Data) and region.
• Email Marketing & Campaign Management
• Manage end-to-end cold email setup using tools like Instantly (Primary) and SmartLeads (Secondary).
• Configure domain warmups, mailbox rotation, signatures, and sending limits (20–30/day per inbox).
• Design and A/B test short, plain-text email sequences (no bold, logo, or links).
• Randomize greetings, CTAs, and signatures to improve deliverability.
• Maintain a central admin panel and track inbox health, replies, and bounce rates.
• Regularly export and refresh verified Apollo leads into new campaigns.
• Reuse and re-engage inactive leads every 3 months.
• LinkedIn Research & Automation
• Use LinkedIn to identify hiring patterns, AI data project launches, and decision-maker movements.
• Build automations for job scraping and enrichment (via LinkedIn Sales Navigator, Zapier, Phantombuster, or other tools).
• Generate actionable intelligence on companies actively hiring or running AI/ML projects.
• Lead Nurturing & Handover
• Conduct initial qualification calls/emails with interested prospects.
• Document client requirements and pass warm leads to the Founder/Senior Team for closure.
• Track all pipeline updates in CRM or shared tracking sheet.
• Reporting & Optimization
• Monitor all campaign KPIs: Open Rate
• Reply Rate
• Deliverability
• Bounce Rate
• Meetings Booked
• Conversion Rate.
• Report weekly results, learnings, and improvement ideas.
• Suggest new offers, subject lines, and audience segments based on response trends.
  

Required Skills & Competencies

• 1–3 years of B2B outbound sales / email marketing / business development experience.
• Hands-on with Apollo, Instantly, SmartLeads, or similar tools.
• Experience in domain warmups, inbox rotation, and deliverability management.
• Strong research and data management mindset.
• Excellent written English (for crafting short, crisp email copy).
• Comfortable making basic prospecting calls when needed.
• Knowledge of LinkedIn scraping tools or automations (bonus).
• Self-driven, highly organized, and result-oriented.
  

Qualification

• Bachelor’s degree in Business, Marketing, or related field.
• Prior experience in Recruitment, IT, AI Data, or BPO Sales is an advantage.