Lead-Brand Management

Job Requirements

Job Description: Lead-Brand Management at Titan

Company Name: Titan

Job Title: Lead-Brand Management

Job Type: RP (Regular/Permanent)

Job Category: Eyecare-SMR (Sales, Marketing, and Retail)

Department: Marketing-Eyecare

Location: Bengaluru, Karnataka, India

Overview:

Titan is a leading eyewear company that specializes in providing high-quality, fashionable eyewear to customers around the world. We are seeking a highly motivated and experienced individual to join our team as the Lead-Brand Management for our Eyecare division. This role will be responsible for developing and implementing brand strategies to drive sales and increase brand awareness in the eyecare market.

Role Overview:

The Head Marketing - Eyewear will lead the development and execution of strategic marketing initiatives for the Eyewear business, ensuring the brand stands out in a highly competitive landscape. The ideal candidate will possess proven leadership skills, a creative mindset, and expertise in integrated communications. This leadership role will be pivotal in elevating brand positioning, driving our ambitious business growth, and fostering deep customer engagement.

Key Responsibilities

• Develop and execute integrated communication strategies for internal and external stakeholders, ensuring alignment with business objectives and brand vision.
• Collaborate across executive, product, sales, design, and manufacturing teams to maintain unified messaging across all channels.
• Monitor market trends and adapt strategies proactively to strengthen brand positioning and competitiveness.
• Lead brand-building initiatives and manage all communications to ensure a consistent voice across traditional and digital platforms.
• Oversee creation and distribution of impactful content, including thought leadership pieces, social media campaigns, newsletters, and videos.
• Drive creative campaigns that shape perception, foster emotional connection, and reinforce brand values.
• Manage partnerships with media agencies, vendors, and brand ambassadors to maximize reach and effectiveness.
• Leverage market insights and consumer behaviour analysis to inform decisions and optimize campaigns.
• Track and report performance metrics, adjusting strategies to achieve targets and improve ROI.
• Define KPIs for communication initiatives and use analytics to measure engagement, sentiment, and business impact.
• Champion adoption of emerging technologies and digital platforms to enhance visibility and engagement.
• Lead, mentor, and develop a high-performing marketing team of seven members.
• Optimize budgets and strategies dynamically to ensure maximum effectiveness and ROI.

Reporting Structure: Reporting to Chief Sales & Marketing Officer

Team Size: 7 members

External Interfaces

• Vendors
• Media agencies
• Brand Ambassadors / Influencers
• Customers

Internal Interfaces

• Sales Team
• Product Development
• Digital Marketing
• Customer Service
• Management

If you are a passionate and results-driven individual with a strong background in brand management, we encourage you to apply for this exciting opportunity at Titan. Join our team and help us take our Eyecare division to new heights!

Work Experience

Candidate Profile:

• Postgraduate degree from a premier college in Marketing, Communications, or related field.
• 10+ years of progressive experience in marketing, with at least 3 years in a leadership role within the FMCG, retail, or eyewear sector.
• Exceptional communication, interpersonal, and stakeholder management skills.
• Demonstrated expertise in launching successful campaigns with tangible results in awareness, engagement, and market share.
• Exceptional written and verbal communication skills, with the ability to influence and inspire stakeholders at all levels.
• Strong leadership, project management, and budget management skills, with a track record of delivering ROI.
• In-depth knowledge of digital marketing, analytics, and public relations.
• Creative, strategic, and analytical thinker with a passion for brand-building and continuous improvement.
• Thrives in a fast-paced, innovative environment, focused on delivering ambitious brand and business goals.

Personal Attributes:

• Visionary thinker with a passion for brand building.
• Collaborative team leader who inspires and motivates others.
• Adaptable and agile in a fast-paced environment.
• High integrity and professionalism.