Lead - B2B Sales Development Representative (SDR)

Company Profile:

Frontlyne is an Enterprise SAAS Solution built for the Retail Industry. Frontlyne is a one-stop solution to digitize Learning, Training, Operations and Sales Incentives for retail frontline employees. The founders of Frontlyne are passionate about learning and technology. They have been teachers in past and have an educational background in EdTech and Psychology for Tier 1 Universities. 

What we’re looking for:

We are seeking a Lead – B2B Sales Development Representative (SDR) to take ownership of our outbound sales pipeline and lead a team of SDRs. The ideal candidate will have 3+ years of experience in sales development, business development, or lead generation, with at least 1 year in a leadership or mentoring capacity. The Lead SDR will play a key role in driving qualified leads, improving outreach strategies, and ensuring the SDR team meets its targets. This role is ideal for someone who is both strategic and hands-on, and passionate about scaling outbound sales.

Job Responsibilities:

• Design and execute outbound lead generation strategies.
• Research and build targeted prospect lists using various tools and platforms.
• Personally conduct outreach via cold calls, emails, and LinkedIn to engage key decision-makers.
• Qualify leads through discovery calls and identify their fit for Frontlyne’s solution.
• Schedule meetings or demos for sales team members.
• Lead and mentor a team of SDRs to achieve outreach and lead generation goals.
• Review and optimise outreach scripts and email sequences.
• Collaborate with marketing to align on campaign messaging and targeting.
• Track SDR performance metrics and provide regular reports to leadership.
• Ensure accurate data entry and lead management in the CRM (HubSpot/Salesforce).
• Nurture long-term prospects and re-engage cold leads.
• Stay updated on industry trends and competitor activity to refine prospecting.

Experience:

Joining Date:

Education Background:

CTC:

Skills and Knowledge:

• Strong verbal and written communication skills to engage clients and guide the team.
• Proven leadership and mentoring ability.
• Strategic thinking combined with a hands-on approach to prospecting.
• A data-driven mindset to track performance and optimise strategies.
• Familiarity with CRM tools like HubSpot, Salesforce, or equivalent.
• Self-motivated, proactive, and collaborative team player with a strong work ethic.