Lead Advertisement

Purpose/Objective

The Lead - Advertising (Non Aero) will spearhead the advertising business revenue generation for Guwahati International Airport. This role is pivotal in onboarding premium brands and managing advertising opportunities within the airport premises. By leveraging Adani Airports’ vision of redefining the city-airport relationship, the role will focus on creating innovative advertising solutions that enhance passenger experience while driving non-aeronautical revenue growth. The position aligns with Adani Group’s mission to deliver world-class airport infrastructure and services.

Key Responsibilities of Role

- Develop and execute a comprehensive advertising strategy to maximize non-aeronautical revenue at Guwahati International Airport. - Identify, engage, and onboard premium brands for advertising opportunities within the airport premises, ensuring alignment with the airport’s brand and passenger demographics. - Manage and optimize advertising spaces, including digital and static media, to ensure maximum utilization and revenue generation. - Collaborate with internal teams to design and implement innovative advertising campaigns that enhance passenger experience and align with the airport’s strategic goals. - Conduct market research and competitor analysis to identify emerging trends and opportunities in airport advertising. - Build and maintain strong relationships with advertising agencies, media buyers, and corporate clients to secure long-term partnerships. - Monitor and analyze advertising performance metrics, providing regular reports and insights to the Head Commercial (Non Aero) to inform strategic decisions. - Ensure all advertising activities comply with the airport’s operational guidelines and brand standards. - Drive initiatives to integrate digital and technology-driven advertising solutions, enhancing the airport’s appeal to modern advertisers. - Lead a team of professionals, providing guidance, training, and performance management to achieve business objectives.

Technical Competencies

Advertising Strategy Development,Digital & Static Media Management,Data Analytics & Performance Tracking,Market Research & Competitor Analysis

Qualifications and Experience

Required Qualifications & Experience - Minimum 10 years of experience in business development, advertising, or related fields, with a proven track record in revenue generation. - Demonstrated expertise in onboarding and managing high-profile brands for advertising opportunities. - Experience in managing advertising operations within large-scale infrastructure or commercial spaces, preferably in the aviation or transportation sector. Educational Background - Bachelor’s degree in Business Administration, Marketing, or a related field. - MBA or equivalent postgraduate qualification in Marketing or Business Management is preferred. Years & Type of Experience - 10+ years of experience in advertising, business development, or non-aeronautical revenue generation. - Proven experience in managing advertising portfolios in high-traffic commercial environments, such as airports, malls, or transit hubs.