Lead Account Manager

As a Lead Account Manager at WATConsult, your key objective is to overview, consult, and build strong relationships with clients while planning and tracking projects to the highest standard possible. You will be responsible for leading, developing, executing, and measuring strategies across digital media platforms to meet the objectives and requirements of associated brands, contributing to overall brand management and achieving excellence in expectations. Key Responsibilities: - Lead multiple projects/brands simultaneously and ensure strong integration across the organization - Act as a consultant for clients on all digital management matters - Spearhead and guide team members responsible for engagement, moderation, and social customer support across social/digital platforms - Manage and lead the creative process for digital campaigns, ensuring strong marketing standard methodologies are met - Collaborate closely with internal teams and external partners to deliver the highest level of quality within designated timelines - Establish and maintain strong relationships with clients and stakeholders, internal and external - Deliver regular feedback, analysis, and reporting on the effectiveness of social and digital campaigns, building new strategies as needed - Identify new avenues to leverage brand business growth - Lead new business initiatives by determining optimal staffing assignments - Foster a productive working environment with minimum attrition rate, supporting the team's career growth - Meet quarterly/bi-annual/annual targets and improve advertising revenue through digital advertising - Liaise with external stakeholders for campaigns, oversee commercials and negotiations as required - Oversee accounting diligence, resolve complex issues, suggest revolutionary changes in online media networks, and lead PR activities and case studies Qualifications Required: - Post Graduate, Graduate, or holder of UGC approved Diploma in Mass Media/Marketing Communication/Advertising or equivalent - Certification in Digital Media/SEO/SEM/Ecommerce/Strategy or Planning will be an added advantage - 5-8 years of work experience with a brand, digital/social/advertising/creative/media agency Technical Skills Required: - Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing, and Publishing Platforms - Ability to develop and execute large-scale digital media campaigns successfully - Strong communication, presentation, and analytical skills - Understanding of the changing role of digital media in brand development - Highly organized and able to handle multiple deadline-driven projects - Experience in leading, mentoring, and scaling a team Behavioral Skills Required: - Eagerness to learn and share knowledge - Enthusiasm for new-age digital advertising - Effective communication and collaboration under pressure - Sound judgment in making important decisions - Ability to communicate effectively across all levels of management,