Key Accounts Manager E-commerce

E-commerce KAM (Key Account Management) is responsible for managing a company's presence and performance on online marketplaces (such as Amazon, Flipkart, Myntra) & D2C (Shopify) channel. This role involves achieving monthly sales target along with this manage the other tasks related to product listings, inventory management, pricing strategies, sales optimization, and customer service on these platforms

Responsibilities:

1. Sales Achievement:-

• Achieve monthly sales target on respective platforms
• Strategy planning for sales achievement
• Product planning & execution
• Marketing planning & execution

1. Product Listings & Content Management:

• Create, manage, and optimize product listings across various marketplaces & D2C.
• Ensure accurate and compelling product descriptions, images, pricing, and keywords.
• Monitor competitor listings and implement improvements based on trends and best practices.

1. Marketplace & D2C Optimization:

• Analyze marketplace performance, sales trends, and customer feedback to optimize product listings for higher visibility and conversion.
• Do competition analysis of their strategy into pricing, marketing and new products.

1. Inventory Management:

• Ensure the availability of products and manage stock levels to avoid out-of-stock situations or overstocking.
• Coordinate with warehouse or logistics teams to ensure timely restocking and dispatching.

1. Order & Customer Management:

• Oversee order processing, ensuring smooth and efficient order fulfillment.
• Handle customer inquiries, complaints, and returns effectively and professionally.
• Ensure compliance with marketplace policies regarding customer service and returns.

1. Pricing & Promotions:

• Monitor pricing strategies to remain competitive within the marketplace.
• Implement promotional campaigns, discounts, and bundles to drive sales and attract new customers.
• Knowledge of running marketing campaigns and optimization  
• Knowledge of AMS, FK Marketing & Myntra Marketing.
• Knowledge of Shopify pricing and promotion activities

1. Data Analysis & Reporting:

• Analyze key performance indicators (KPIs), such as sales, traffic, conversion rates, and customer reviews, to assess marketplace performance.
• Prepare regular reports for internal stakeholders regarding performance and trends.
• Use marketplace analytics tools to gather insights and inform decisions.

1. Marketplace & D2C Compliance:

• Stay up to date with changes in marketplace policies, guidelines, and trends.
• Ensure compliance with all platform requirements, including shipping, returns, and product listings.

Skills and Qualifications:

• Proven experience in managing online marketplaces (Amazon, FLipkart, Myntra, Q-commerce) & D2C (Shopify) Channel
• Strong understanding of e-commerce platforms, Shopify and digital marketing tools.
• Excellent communication and customer service skills.
• Proficient in data analysis and reporting, with the ability to use Excel, Google Sheets, or other data management tools.
• Strong organizational and multitasking abilities.
• Ability to work independently and as part of a team.
• Familiarity with inventory management systems.
• Bachelor’s degree in business, marketing, or a related field is preferred.

Preferred Experience:

• Experience with paid advertising on platforms like Amazon Ads, Flipkart Ads, Myntra Ads etc.

• This role requires a combination of technical, analytical, and customer service skills, making it crucial for driving online sales and maintaining a strong marketplace presence.