Location:
Remote |
Working Hours:
20 hours/week |
Reports to:
Founder/CEOAbout UpplaiUpplai (pronounced "apply") is on a mission to make job hunting less soul-crushing. We're an AI-powered career platform that helps job seekers optimize their resumes and cover letters to get past ATS filters and impress recruiters—turning what used to take hours into minutes.Founded by a Stanford alum who's experienced the hiring process from both sides, we've built tools that address real pain points: the overwhelming volume of applications that bury great candidates, and the frustration of sending countless resumes into the void. Our platform includes an AI Resume Builder, Cover Letter Generator, Resume Scorer, and Job Application Tracker—all grounded in data-driven strategies from career experts and designed with complete transparency.We serve individual job seekers, career services teams, and HR departments, helping people present their best professional selves and land more interviews. We're bootstrapped, mission-driven, and focused on real impact. Because great candidates shouldn't be filtered out by flawed systems.What You'll OwnYou'll be Upplai's content engine—the person who translates our product mission into scroll-stopping, share-worthy content across every platform. This isn't a "post what we tell you" role. You'll have creative freedom to experiment, iterate, and build a content strategy that drives awareness, engagement, and trust.
Your weekly content output:
1 blog post
(SEO-optimized, thought leadership or how-to content)2-3 LinkedIn posts
(professional, value-driven, conversation-starting)1-2 TikTok videos
(quick tips, relatable job-search humor, product demos)3-4 Instagram posts
(mix of carousel tips, reels, stories)3-4 X (Twitter) posts
(snappy, topical, engaging)1 YouTube video every 2 weeks
(tutorials, founder stories, user testimonials)
You'll also support
PR and media outreach
—pitching stories, building journalist relationships, and landing features in career, tech, and startup publications.What Makes You a Great FitMust-Haves:
Portfolio that pops
: Show us your content chops through personal projects, freelance work, or past roles. We want to see text, images, videos, and multimedia work that reflects a strong aesthetic sense and storytelling ability.AI-native creator
: You're fluent in using AI tools (ChatGPT, Gemini, Midjourney, Runway, Descript, etc.) for content ideation, generation, and editing. Bonus if you've automated workflows with tools like n8n, Make, or Zapier.Social media savvy
: You understand platform nuances—what works on LinkedIn doesn't work on TikTok, and you know how to adapt tone, format, and pacing accordingly.Excellent written communication
: Your writing is clear, compelling, and error-free. You can shift from conversational to professional depending on the audience.Design sensibility
: Clean design is core to our brand. You have an eye for layout, typography, color, and visual hierarchy (Canva/Figma skills are a plus).Self-starter mindset
: You thrive with minimal supervision, take ownership of outcomes, and proactively solve problems. You don't wait to be told what to do.Curiosity and learning
: You're constantly exploring new tools, trends, and techniques. If there's a new AI video tool or podcast platform, you're already testing it.
Nice-to-Haves:
- Experience with
workflow automation tool
s (n8n, Make, Zapier) for content scraping and distributio nSEO knowledg
e (keyword research, on-page optimization, content strategy)PR experienc
e (media pitching, press release writing, journalist outreach)SaaS or startup marketing experienc<
/ul>eExperience Level0–3 yea
rs in digital marketing, content creation, or related roles. Fresh grads are welcome if you can demonstrate your content creation abilities through personal projects, internships, or freelance work.What Success Looks LikeWe measure performance by ownership and outcom
es, not hours logged or Zoom attendance. Here's how we'll track your impact:Content quality and consisten
cy: Are you hitting weekly targets with high-quality, on-brand content?Engagement metri
cs: Are posts driving likes, shares, comments, and follows?Traffic and S
EO: Is blog content bringing organic traffic and improving search rankings?PR wi
ns: Are you landing media mentions and building relationships with journalists?Platform grow
th: Are we gaining followers and building community across channels?Creative experimentati
on: Are you testing new formats, trends, and ideas that resonate with our audienc
e?Why This Role is Awesome✅ Direct founder acc
ess: You'll work closely with the CEO, learning how early-stage companies operate and contributing to strategic decisions.✅ Creative free
dom: No bureaucracy, no approval chains. If you have an idea, test it.✅ Growth traject
ory: Excel in this role, and you could grow into Head of Content Strat
egy or Digital Market
ing as we scale.✅ Flexible, remote w
ork: Work from anywhere, set your own hours (as long as there's some overlap with SF time for syncs).✅ Build your portfo
lio: Create content for a real product with real users—great for your personal brand.✅ Mission-driven w
ork: Help people land jobs and advance their careers. Actual impact, not vanity metrics.CompensationCompetitive compensation based on experience and location. We'll discuss this during the interview process to ensure it's a fair fit for both sides.How to ApplySend the following to team@uppl.
ai with the subject line "Content Marketer - [Your Nam
e]":Your resu
me tailored using UpplaiYour portfolio or work samp
les (Google Drive link, Notion page, personal website, or PDF). Include examples
o- f:
Blog posts or long-form writ - ingSocial media content (screenshots or lin
- ks)Video content (TikTok, Instagram Reels, YouTu
- be)Any design work that showcases your aesthetic se
nse3. A brief cover let
ter (300–500 words) answerin- g:
Why are you excited about Upplai's missi - on?What's one content idea you'd create for Upplai in your first week? (Be specific—pick a platform and describe the conce
- pt)Which AI tools do you use regularly, and how have they improved your workfl
- ow?What do you like about the Upplai platform and what could be impro
vedNo generic applications, plea
se. We want to see your personality, creativity, and thoughtfulness.Questions?Email us at team@uppl
.ai or check out our website at uppl.ai to learn more about what we're building.---
Upplai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.