Upplai

Location: Remote | Working Hours: 20 hours/week | Reports to: Founder/CEO About Upplai Upplai (pronounced "apply") is on a mission to make job hunting less soul-crushing. We're an AI-powered career platform that helps job seekers optimize their resumes and cover letters to get past ATS filters and impress recruiters—turning what used to take hours into minutes. Founded by a Stanford alum who's experienced the hiring process from both sides, we've built tools that address real pain points: the overwhelming volume of applications that bury great candidates, and the frustration of sending countless resumes into the void. Our platform includes an AI Resume Builder, Cover Letter Generator, Resume Scorer, and Job Application Tracker—all grounded in data-driven strategies from career experts and designed with complete transparency. We serve individual job seekers, career services teams, and HR departments, helping people present their best professional selves and land more interviews. We're bootstrapped, mission-driven, and focused on real impact. Because great candidates shouldn't be filtered out by flawed systems. What You'll Own You'll be Upplai's content engine—the person who translates our product mission into scroll-stopping, share-worthy content across every platform. This isn't a "post what we tell you" role. You'll have creative freedom to experiment, iterate, and build a content strategy that drives awareness, engagement, and trust. Your weekly content output: 1 blog post (SEO-optimized, thought leadership or how-to content) 2-3 LinkedIn posts (professional, value-driven, conversation-starting) 1-2 TikTok videos (quick tips, relatable job-search humor, product demos) 3-4 Instagram posts (mix of carousel tips, reels, stories) 3-4 X (Twitter) posts (snappy, topical, engaging) 1 YouTube video every 2 weeks (tutorials, founder stories, user testimonials) You'll also support PR and media outreach —pitching stories, building journalist relationships, and landing features in career, tech, and startup publications. What Makes You a Great Fit Must-Haves: Portfolio that pops : Show us your content chops through personal projects, freelance work, or past roles. We want to see text, images, videos, and multimedia work that reflects a strong aesthetic sense and storytelling ability. AI-native creator : You're fluent in using AI tools (ChatGPT, Gemini, Midjourney, Runway, Descript, etc.) for content ideation, generation, and editing. Bonus if you've automated workflows with tools like n8n, Make, or Zapier. Social media savvy : You understand platform nuances—what works on LinkedIn doesn't work on TikTok, and you know how to adapt tone, format, and pacing accordingly. Excellent written communication : Your writing is clear, compelling, and error-free. You can shift from conversational to professional depending on the audience. Design sensibility : Clean design is core to our brand. You have an eye for layout, typography, color, and visual hierarchy (Canva/Figma skills are a plus). Self-starter mindset : You thrive with minimal supervision, take ownership of outcomes, and proactively solve problems. You don't wait to be told what to do. Curiosity and learning : You're constantly exploring new tools, trends, and techniques. If there's a new AI video tool or podcast platform, you're already testing it. Nice-to-Haves: Experience with workflow automation tool s (n8n, Make, Zapier) for content scraping and distributio nSEO knowledg e (keyword research, on-page optimization, content strategy )PR experienc e (media pitching, press release writing, journalist outreach )SaaS or startup marketing experienc e Experience Level 0–3 yea rs in digital marketing, content creation, or related roles. Fresh grads are welcome if you can demonstrate your content creation abilities through personal projects, internships, or freelance work. What Success Looks Like We measure performance b y ownership and outcom es, not hours logged or Zoom attendance. Here's how we'll track your impact : Content quality and consisten cy: Are you hitting weekly targets with high-quality, on-brand conten t?Engagement metri cs: Are posts driving likes, shares, comments, and follow s?Traffic and S EO: Is blog content bringing organic traffic and improving search ranking s?PR wi ns: Are you landing media mentions and building relationships with journalist s?Platform grow th: Are we gaining followers and building community across channel s?Creative experimentati on: Are you testing new formats, trends, and ideas that resonate with our audienc e? Why This Role is Awesome ✅ Direct founder acc ess: You'll work closely with the CEO, learning how early-stage companies operate and contributing to strategic decisions. ✅ Creative free dom: No bureaucracy, no approval chains. If you have an idea, test it. ✅ Growth traject ory: Excel in this role, and you could grow in to Head of Content Strat egy or Digital Market ing as we scale. ✅ Flexible, remote w ork: Work from anywhere, set your own hours (as long as there's some overlap with SF time for syncs). ✅ Build your portfo lio: Create content for a real product with real users—great for your personal brand. ✅ Mission-driven w ork: Help people land jobs and advance their careers. Actual impact, not vanity metrics. Compensation Competitive compensation based on experience and location. We'll discuss this during the interview process to ensure it's a fair fit for both sides. How to Apply Send the following to team@uppl . ai with the subject li ne "Content Marketer - [Your Nam e] ": Your resu me tailored using Upp laiYour portfolio or work samp les (Google Drive link, Notion page, personal website, or PDF). Include examples o f: Blog posts or long-form writ ingSocial media content (screenshots or lin ks)Video content (TikTok, Instagram Reels, YouTu be)Any design work that showcases your aesthetic se n se 3. A brief cover let ter (300–500 words) answerin g: Why are you excited about Upplai's missi on?What's one content idea you'd create for Upplai in your first week? (Be specific—pick a platform and describe the conce pt)Which AI tools do you use regularly, and how have they improved your workfl ow?What do you like about the Upplai platform and what could be impro ve d No generic applications, plea se. We want to see your personality, creativity, and thoughtfulness. Questions? Email us at team@uppl .ai or check out our website at uppl.ai to learn more about what we're building. - -- Upplai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team member s.