Junior Brand Strategist

Junior Brand Strategist

Job Location: Pune

Job type: Full time, 5days WFO

To Apply:

Key Responsibilities:

1.Brand Research & Insights:

• Conduct in-depth research to understand industry trends, competitive landscapes, and consumer behaviors.
• Analyze data to generate insights that inform brand positioning and strategy.
• Support primary and secondary research efforts, including interviews, surveys, and competitor analysis.

2.Brand Strategy Development:

• Assist in creating brand positioning, identity, tone of voice, and communication strategies.
• Develop clear, compelling brand narratives and strategic concepts aligned with client objectives.
• Contribute to defining and refining brand guidelines, ensuring consistency across all touchpoints.

3.Copywriting & Content Development:

• Write sharp, engaging, and on-brand copy for presentations, marketing campaigns, and strategy documents.
• Create impactful messaging frameworks that resonate with target audiences.
• Collaborate with designers to ensure content aligns seamlessly with visuals.

4.Presentation & Communication:

• Design and deliver professional, visually appealing, and persuasive presentations for client pitches and internal meetings.
• Clearly articulate ideas and strategies to clients and internal teams.
• Contribute to storytelling in client deliverables, ensuring clarity and impact.

5.Client Collaboration:

• Participate in client meetings and workshops to understand objectives and communicate ideas effectively.
• Assist in preparing proposals, reports, and strategic documents for client delivery.
• Build and maintain strong client relationships through proactive communication.

6.Creative Collaboration:

• Work closely with the design, content, and strategy teams to ensure alignment with brand goals.
• Provide strategic input during the creative development process to maintain consistency and quality.

7.Industry Awareness:

• Stay updated on branding trends, consumer behavior shifts, and industry innovations.
• Continuously learn about F&B, hospitality, and retail industries to provide fresh, relevant perspectives.

Qualifications:

• 1-3 years of experience in branding, marketing, or a related field.
• Bachelor’s degree in Marketing, Business, Communication, or a relevant discipline.
• Strong copywriting skills with a portfolio showcasing your ability to craft impactful content.
• Proficiency in creating professional presentations (PowerPoint, Keynote, or similar tools).
• Excellent verbal and written communication skills with attention to detail.
• Analytical and creative thinking, with the ability to balance data and storytelling.
• Passion for F&B, hospitality, and retail industries is a must.