Company Description TruBlu Design Labs is a full cycle design and development company committed to creating user-centric solutions. By merging creativity, technology, and strategy, we shape the future of design through our three specialized labs: Form Lab (Industrial Design), Tech Lab (Engineering & Development), and Pixel Lab (Visual/Communication Design). Our team is dedicated to delivering end-to-end design solutions that blend form, function, and storytelling to create meaningful experiences for our clients and their audiences. Role Description This is a full-time on-site role located in Thane for a Junior Brand Strategist. The Junior Brand Strategist will be responsible for assisting in the development and implementation of brand strategies, managing brand projects, and ensuring consistent brand communication. Day-to-day tasks will include conducting market research, analyzing brand performance, collaborating with various teams, and supporting branding initiatives to build compelling brand experiences. Qualifications Skills in Brand Strategy, Brand Development, and Brand Management Experience in Branding and Communication Excellent written and verbal communication skills Ability to work collaboratively in a team environment Problem-solving skills with a creative mindset Bachelor's degree in Marketing, Communications, Business, or related field Experience in design or related industries is a plus
Company Description TruBlu Design Labs is a dynamic and innovative multidisciplinary design and development company dedicated to transforming ideas into impactful, user-centric solutions. With expertise in industrial design, engineering, development, and visual communication, we drive innovation through creativity, technology, and strategy. Our specialized labs focus on creating aesthetically compelling product designs, technical precision in development, and visually engaging brand experiences. We are committed to delivering end-to-end design solutions that combine form, function, and storytelling, creating lasting impressions and meaningful experiences for our clients and their audiences. Role Description Create branding and packaging designs from concept to final print-ready files. Develop brand identity assets — logos, typography, color palettes, and visual language. Translate brand strategy into impactful, market-ready designs. Design for multiple packaging formats — pouches, cartons, labels, rigid boxes, etc. Ensure designs meet print, production, and material specifications. Collaborate with strategists, copywriters, and marketing teams to align visuals with brand positioning. Keep up-to-date with design trends, printing techniques, and material innovations. Qualifications Visual Design, Graphic Design, Graphics skills Experience in Branding and Packaging design Proficiency in design software such as Adobe Creative Suite Excellent communication and collaboration skills Ability to work independently and manage multiple projects simultaneously Bachelor's degree in Design, Graphic Design, or related field Experience in the design industry is a plus
TruBlu Design Labs is a dynamic and innovative multidisciplinary design and development company dedicated to transforming ideas into impactful, user-centric solutions. Our expertise in industrial design, engineering, development, and visual communication drives innovation through creativity, technology, and strategy. Our specialized labs focus on creating aesthetically compelling product designs, technical precision in development, and visually engaging brand experiences. We are committed to delivering end-to-end design solutions that combine form, function, and storytelling, creating lasting impressions and meaningful experiences for our clients and their audiences. As a designer at TruBlu Design Labs, you will be responsible for creating branding and packaging designs from concept to final print-ready files. Your role will also involve developing brand identity assets including logos, typography, color palettes, and visual language. You will need to translate brand strategy into impactful, market-ready designs and design for multiple packaging formats such as pouches, cartons, labels, rigid boxes, etc. It is crucial to ensure that your designs meet print, production, and material specifications. Collaboration with strategists, copywriters, and marketing teams to align visuals with brand positioning will be a key aspect of your responsibilities. Additionally, keeping up-to-date with design trends, printing techniques, and material innovations is essential for success in this role. To qualify for this position, you should possess visual design, graphic design, and graphics skills along with experience in branding and packaging design. Proficiency in design software such as Adobe Creative Suite is required. Excellent communication and collaboration skills are important, as well as the ability to work independently and manage multiple projects simultaneously. A Bachelor's degree in Design, Graphic Design, or a related field is necessary, and experience in the design industry is a plus.,
At TruBlu Design Labs, we are a full-cycle design and development company reimagining how brands and products come to life. Through our specialized labs, Form Lab, Tech Lab, and Pixel Lab, we craft award-worthy industrial design, build scalable technology, and create emotionally resonant brand experiences. Pixel Lab is where brands take shape visually, from brand identity and packaging systems to immersive design solutions that spark emotional connection and deliver market impact. We work with leading brands across FMCG, consumer appliances, and lifestyle categories. Role Overview We are looking for a Visual Designer with a strong foundation in brand identity design, packaging design, and design thinking. The ideal candidate blends creativity with strategy, translating brand purpose into impactful visuals and designing packaging that balances functionality with shelf appeal. This role is hands-on and collaborative, working closely with cross-functional teams in industrial design, strategy, and engineering to bring holistic, future-forward brand experiences to life. Key Responsibilities Brand Identity Design Develop and refine visual identities including logos, typography, color systems, and brand guidelines Translate brand strategy into cohesive design systems across touchpoints Packaging Design Design packaging systems for FMCG, consumer appliances, and lifestyle brands Create packaging that balances visual storytelling, category differentiation, and functional practicality Work on structural packaging concepts in collaboration with industrial designers Design Thinking and Creative Strategy Apply design thinking methodologies to solve client challenges with empathy and innovation Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams Contribute to design strategy presentations, mood boards, and concept pitches Collaboration and Execution Work closely with Form Lab and Tech Lab teams to ensure holistic brand-to-product integration Prepare production-ready artwork and liaise with vendors or printers for packaging execution Stay updated with design trends, materials, printing innovations, and consumer insights Key Requirements 2 to 5 years of experience in visual or graphic design, preferably in brand identity and packaging design Strong portfolio demonstrating brand identity systems, packaging design projects, and storytelling Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Familiarity with Figma, 3D, or structural packaging tools is a plus Knowledge of print production processes, materials, and packaging formats Strong grasp of design thinking principles and ability to articulate design rationale Ability to balance creativity with strategy and functionality Excellent communication and presentation skills Detail-oriented, self-driven, and comfortable working in a fast-paced, collaborative environment