Jr. Digital Analyst

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us:

At HOTCULT, we are committed to being the authority on South Indian pop culture and consumerism, helping brands connect with this diverse and vibrant audience. We believe in shaping a compelling brand narrative that inspires and educates. As we continue to grow, we are looking for a dynamic Jr. Digital Analyst to join our team.

Job Overview :

We are seeking a detail-oriented

Jr.

Digital Marketing Analyst

to support data-driven decision-making across digital campaigns. The role involves data collection, analysis, reporting, and performance tracking across platforms like Google Analytics, SEO tools, and social media. You'll work closely with the marketing team to uncover insights and optimize strategy. Ideal for someone analytical, curious, and eager to grow in digital marketing.

Key Responsibilities

Data Collection & Analysis:

  • Assist in collecting data from various digital platforms (e.g., Google Analytics, social media analytics tools, CRM systems).
  • Clean and organize data sets to prepare them for analysis.
  • Conduct basic data analysis to identify trends, patterns, and insights related to digital marketing campaigns and user behavior.

Reporting & Dashboard Creation

  • Develop and maintain regular reports and dashboards that track key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics.

Campaign Performance Monitoring

  • Monitor the performance of digital marketing campaigns (e.g., SEO, PPC, social media, and digital platforms) and provide actionable recommendations for optimization.
  • Track the effectiveness of A/B tests and other experimental designs to improve campaign performance.

SEO & Content Analysis

  • Assist in analyzing website content and SEO performance, including keyword analysis, site audits, and competitive research.
  • Support the development of SEO strategies to enhance organic search visibility.

Collaboration & Communication

  • Work closely with the internal team
  • Communicate findings and insights clearly to team members and management.

Learning & Development

  • Stay up-to-date with the latest trends, tools, and best practices in digital analytics and digital marketing.
  • Participate in training sessions and workshops to enhance analytical skills and knowledge.
Skills: seo,google analytics,keyword analysis,site audits,campaigns,dashboard creation,social media,seo tools,google ads,meta ads,data analysis,reporting,competitive research,digital marketing,social media analytics,a/b testing,analytics

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