IT Business Development Executive

We at AppPotter, an AI driven custom software development services company based in Ahmedabad, are looking for a highly motivated Business Development Executive (Outbound Campaign Specialist) with strong experience in outbound lead generation and multi-channel outreach campaigns. The ideal candidate is someone who understands the end-to-end sales cycle, has hands-on expertise in managing outbound tools, and can convert high-quality leads into meaningful business opportunities.

🔍 Key Responsibilities:

Plan, create, and execute outbound prospecting campaigns across email, LinkedIn, cold calls, and other channels.

Conduct targeted market research to identify potential clients across the globe.

Build and manage high-quality lead lists for outbound sequences using tools like Apollo, ZoomInfo, Lusha, Skrapp, etc.

Write and optimize high-impact email sequences, LinkedIn outreach scripts, and value-driven sales messaging.

Track campaign performance using CRM and automation tools; suggest improvements for higher conversions.

🎯 Requirements:

2-4 years of proven experience in outbound business development or international lead generation.

Strong understanding of IT services, custom software development, SaaS, or digital transformation solutions.

Hands-on experience with outbound tools such as:

Apollo, HubSpot, Lusha, Lemlist, LinkedIn Sales Navigator, CRM systems, etc.

Excellent written and verbal communication skills (English must be strong).

Ability to research, segment, and target the right ICP and buyer personas.

Proven hands-on experience of working on Upwork and has generated business from Upwork in past company.

Must be comfortable with cold outreach, handling objections, and creating strategic follow-ups.

Ability to work independently and deliver consistent results with minimal supervision.

Strong analytical mindset to measure campaign success and improve ROI.

💡 Nice to Have:

Experience in B2B SaaS or software agency outbound processes.

Understanding of lead nurturing, sales funnels, and automation workflows.

Knowledge of proposal writing or basic technical understanding of web/mobile technologies.

Experience in preparing contracts for IT Projects.