At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Analyse and identify the linkages and interactions between the component parts of an entire system.
- Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
- Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
- Develop skills outside your comfort zone, and encourage others to do the same.
- Effectively mentor others.
- Use the review of work as an opportunity to deepen the expertise of team members.
- Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
Role Summary
As a Manager within the Business Communications team, you will lead strategic, people-centered communications that drive compliance awareness, strengthen culture, and enable mindset shifts across PwC’s Acceleration Centers in India.You’ll play a key role in connecting our people to purpose, supporting business change, and helping leaders communicate with clarity and impact. The role also involves coaching and developing reportees, providing strategic and communications support for key business events such as town halls, leadership conclaves, and milestone moments, and contributing to select firmwide initiatives aligned with PwC’s global strategy.
Key Responsibilities
Strategic Communications Leadership
- Develop and execute communication strategies that reinforce the business vision, compliance standards, and cultural priorities.
- Partner with business leaders to craft narratives that build trust, enable change, and shape the desired mindset across teams.
- Serve as a trusted advisor (SME) on tone, message framing, and change communication to ensure alignment with PwC’s values.
Content Development & Messaging
- Write, edit, and review communication materials for senior leaders and cross-functional teams, ensuring clarity, alignment, and brand consistency.
- Support culture-building, compliance-driven, and change-focused initiatives through compelling campaigns and storytelling.
- Drive messaging for business-wide priorities that spotlight quality, innovation, inclusion, and continuous improvement.
- Develop creative assets for internal channels including Viva Engage, AC Portal, newsletters, and digital media.
Program & Campaign Management
- Manage end-to-end communication planning for key business and change programs—from strategy to execution.
- Deliver measurable outcomes through campaigns that strengthen engagement, compliance adherence, and business alignment.
- Collaborate across functions—Risk, L&D, Operations, and People—to ensure integrated messaging and shared ownership.
- Support expansion initiatives and firmwide projects requiring cross-territory coordination.
Leadership & Collaboration
- Coach, guide, and upskill reportees on storytelling, communication planning, and stakeholder engagement.
- Partner with Business, Risk, and People teams to embed a culture of accountability, care, and continuous learning.
- Represent Business Communications in cross-functional working groups to enable collaboration and share best practices.
- Foster a culture of openness, feedback, and purpose-driven communication across teams.
