Insight & Analytics Manager- B2C- Upto 18LPA

We are hiring for Insight & Analytics Manager for Startup in Gurgaon Location.

Key Responsibilities

1. Data Foundations & Governance

• Partner with data engineering to ensure clean, complete, and up-to-date data across Shopify, GA4, Ad platforms, CRM, ERP systems. .
• Define and maintain the KPI framework (ATC, CVR, Checkout/ATC, AOV, Repeat, Refunds, LTV, CAC) and document metric logic.

2. Reporting, Dashboards & Automation

• Build and automate single-source dashboards for category, marketing, sourcing, fulfilment, and product teams, with 80%+ automation of recurring reports.

3. Decision Models & Applied Analytics

• Design and deploy analytical and predictive models that improve business performance — including, but not limited to:
• Discounting & pricing frameworks to balance margin and conversion.
• Customer segmentation & profiling models for better targeting and retention.

4. Insights & Actionability Layer

Qualifications & Experience

• 4-6 years of experience in analytics or product insights within e-commerce / D2C / retail.
• Strong proficiency in SQL and Python — ability to query, automate, and model.
• Hands-on with GA4 and GTM, including event setup, tagging, and behavioural analysis.
• Familiar with dashboarding tools such as Looker, Data Studio, or Power BI.
• Working knowledge of CRM or customer engagement platforms (Klaviyo, WebEngage, MoEngage) preferred.
• Comfortable with data-flow automation and basic API / ETL concepts.
• Strong grasp of e-commerce KPIs and customer metrics - Conversion, Repeat Rate, AOV, Basket Size, OTF etc.
• Demonstrated use of AI or scripting tools to streamline everyday analytics tasks.
• Clear communicator who can translate data into stories and decisions for internal teams.