Influencer Marketing Manager

About the Role:

Influencer Marketing Manager

Key Responsibilities:

Strategy & Planning:

• Develop and present influencer marketing strategies tailored to client objectives and brand positioning.
• Identify suitable influencers based on brand requirements, campaign goals, audience insights, and content style.
• Stay updated with platform trends (Instagram, YouTube, TikTok, etc.) to design relevant and impactful campaign strategies.

Campaign Management:

• End-to-end ownership of influencer campaigns – from planning, influencer selection, contract negotiations, execution, to performance tracking.
• Oversee influencer briefing, content approvals, and timely campaign delivery.
• Collaborate with internal teams (Sales, Strategy, Pricing, and Operations) for smooth campaign execution.

Client Management:

• Act as the primary point of contact for assigned clients, ensuring clear communication and expectation management.
• Regularly share campaign updates, reports, and insights with clients.
• Build long-term client relationships by ensuring campaign success and retention.

Influencer Relationship Management:

• Build and nurture strong relationships with influencers, creators, and their agencies.
• Negotiate deliverables, timelines, and costs to ensure maximum ROI for clients.
• Maintain an updated database of influencers across categories and platforms.

Reporting & Analytics:

• Track campaign performance metrics (reach, engagement, conversions, ROI) and generate detailed reports.
• Provide insights and recommendations for optimization in ongoing and future campaigns.
• Benchmark performance against industry standards.