Influencer Marketing Executive

Job Title: Influencer Marketing Executive – Personal Care & Beauty Content Experience Required: 1–3 Years Working Days: 5 Days a Week Location: Gurgaon, Sector 30 Employment Type: Full-time Job Description: We’re looking for a creative, strategic, and detail-oriented Marketing Specialist to join our team in the Personal Care & Beauty segment. This role will focus on developing and executing influencer marketing strategies , managing content creation, supporting product launches, and amplifying brand presence across platforms. The ideal candidate will have a solid grasp of the beauty and lifestyle industry, hands-on experience with influencer collaborations, and the ability to craft compelling narratives that connect with the target audience. Key Responsibilities: Influencer & PR Management Identify, onboard, and manage influencers and content creators across platforms like Instagram, YouTube, etc. Coordinate with digital agencies to manage influencer partnerships Develop and maintain authentic influencer relationships to boost brand visibility Draft clear, creative briefs and scripts that align with campaign goals and brand voice Collaborate with influencers to ensure content quality, relevance, and engagement Manage PR efforts to enhance brand reputation and media presence Campaign Planning & Execution Plan and execute influencer marketing campaigns end-to-end—from ideation to execution and reporting Oversee new product launches from concept to market introduction, including influencer support and event coverage Coordinate influencer-led events, brand activations, and product showcases Content & Ideation Create scripts, guidelines, and storytelling frameworks for influencer and brand content Contribute to creative brainstorming sessions for content and campaign planning Stay ahead of beauty trends, creator innovations, and platform changes to keep campaigns relevant Analysis & Reporting Track campaign performance metrics, creator ROI, and engagement levels Analyze data to extract insights and optimize future strategies Preferred Skills: Strong command over scriptwriting and storytelling Deep interest in beauty, skincare, and lifestyle trends Excellent communication and interpersonal skills Creative thinker with a proactive, problem-solving approach Ability to work independently as well as collaboratively Familiarity with social media and marketing analytics tools (Meta Insights, YouTube Analytics, Google Analytics, etc.) Kindly share your resumes with portfolio at hr@typsybeauty.com with Subject "Application for Influencer Marketing Executive" Show more Show less