Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Location: Delhi / Hybrid / Remote (as per company policy)
Reports To: Manager – Influencer Marketing / Head of Marketing

About Riddler Media

(You can insert a brief description of Riddler Media here: mission, clients, what kind of influencer / content space you work in, culture, etc.)

Role Summary

The Influencer Marketing Executive will be responsible for planning, executing, and optimizing influencer-led campaigns to build brand awareness, engagement, and drive business results. You will act as the liaison between the company and influencers/content creators, ensuring campaigns meet quality, timeline, budget and performance objectives.

Key Responsibilities

• Research & Identify Influencers:
• Identify relevant influencers and content creators across platforms (Instagram, YouTube, TikTok, etc.) whose audience matches Riddler Media’s target demographics.
• Outreach & Negotiation:

Reach out to potential influencers, negotiate terms, rates, content deliverables, timelines and contractual agreements.

• Campaign Planning & Coordination:

Assist in campaign ideation (themes, content formats), brief influencers, coordinate content production, ensure alignment with brand guidelines.Review influencer content for creative fit, brand compliance (visual, messaging, legal/disclosure norms), ensure on-time delivery.Oversee campaign roll-out, track deliverables, monitor performance (reach, engagement, conversions, etc.), troubleshoot issues.Collect data, prepare performance reports, derive insights, suggest optimizations for current and future campaigns.Maintain good relationships with influencers, agencies and partners; ensure satisfaction and explore long-term collaboration.Monitor platform updates, emerging creators, influencer marketing best practices, competitor campaigns; suggest innovative ideas.Required Skills & Experience

• Content Quality & Review:
• Campaign Execution & Monitoring:
• Reporting & Analytics:
• Relationship Management:
• Keep Abreast of Trends:

• Education: Bachelor's degree in Marketing, Communications, Media, or related field.
• Experience: 1–3 years (or as suited) of experience in influencer marketing, digital marketing or similar roles.
• Strong understanding of social media platforms, influencer ecosystem, content types.
• Excellent written & verbal communication skills.
• Good negotiation skills and ability to work with budgets.
• Organized, detail-oriented, able to manage multiple campaigns simultaneously.
• Basic data analytics skills: comfortable working with metrics, reporting tools; ability to interpret data and draw actionable insights.
• Creative mindset — able to contribute ideas for campaigns, content, partnerships.
• Good interpersonal skills — building and managing relationships with influencers, internal teams, agencies.

Preferred / Plus

• Experience in agency or media company handling multiple brands.
• Knowledge of influencer marketing tools/platforms (for discovery, performance tracking, contract management).
• Experience with paid influencer campaigns, or hybrid (paid + barter) models.
• Familiarity with legal and regulatory norms around influencer content/disclosures in India.
• Multilingual skills or strong local influencer network in relevant markets.

KPI / Metrics to Track

• Number of influencer collaborations per period
• Engagement metrics: reach, likes, comments, shares, etc.
• Content quality / adherence to briefs & timelines
• ROI: Cost per engagement, Cost per acquisition etc.
• Growth in brand awareness / followers / other growth goals
• Influencer retention / satisfaction

Job Types: Full-time, Fresher

Pay: Up to ₹15,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Education:

• Higher Secondary(12th Pass) (Required)

Language:

• English (Required)

Work Location: Remote