Influencer Marketing Executive

Key Responsibilities:

• Campaign Strategy & Planning:Collaborate with the marketing team and clients to develop influencer marketing strategies tailored to each client's objectives and target audience.
• Influencer Outreach & Relationship Management:Research, identify, and build strong relationships with relevant influencers, content creators, and brand ambassadors across various social media platforms.
• Campaign Execution & Management:Oversee the end-to-end execution of influencer marketing campaigns, including coordinating with influencers, managing contracts, and ensuring timely deliverables.
• Content & Creative Collaboration:Work with influencers and the creative team to produce high-quality, engaging content that aligns with campaign goals and brand messaging.
• Analytics & Reporting:Track, analyze, and report on the performance of influencer campaigns, including reach, engagement, conversions, and ROI. Use insights to improve future campaigns.
• Budget Management:Assist in the development and management of campaign budgets, ensuring cost-effectiveness and proper allocation of resources.
• Stay Current with Industry Trends:Keep up-to-date with the latest trends in influencer marketing, social media platforms, and content strategies to ensure campaigns are innovative and effective.Skills & Qualifications:
• Strong Communication Skills:Exceptional written and verbal communication skills with the ability to effectively engage with influencers, clients, and internal teams.
• Project Management:Ability to manage multiple campaigns simultaneously, with a keen eye for detail and deadlines.
• Analytical Mindset:Strong ability to interpret data, analyze campaign performance, and adjust strategies to optimize results.
• Creative Thinker:Innovative approach to influencer marketing, with the ability to think outside the box and generate fresh ideas for campaigns.

Platform Proficiency:In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.), and influencer marketing tools (e.g., Influencity, Upfluence, etc.).

Job Type: Full-time

Pay: ₹10,356.29 - ₹38,334.89 per month

Benefits:

• Health insurance

Work Location: In person