Influencer Marketing Executive

Job Summary: We are looking for a dynamic, detail-oriented Influencer Marketing Executive/Campaign Manager to manage end-to-end influencer campaigns, build strong creator partnerships, and drive measurable results for key client accounts. The ideal candidate must be hands-on with operations, creatively strong, data-driven, and capable of leading junior team members.

Key Responsibilities:

1.⁠ ⁠ Campaign Execution & Operations

• Manage end-to-end campaign delivery and day-to-day operations.

• Identify, evaluate, and onboard influencers across categories (Specifically Tech) and platforms.

• Build and nurture strong relationships with creators and agencies.

• Collaborate with creators to refine concepts, scripts, and content direction.

• Provide grassroot-level insights to the Brand Solutions team for pitching and planning new campaigns.

• Maintain and contribute to a collaborative, high-performance work culture.

• Ensure timely data, documentation, and record maintenance.

• Develop expertise in specialized creator buckets (e.g., Tech creators) for improved precision and campaign efficiency.

2.⁠ ⁠ Reporting & Analytics

• Create and present detailed, data-rich reports for client reviews and long-term strategy building.

• Track campaign performance, content quality, influencer metrics, and audience insights.

• Maintain structured internal dashboards and reporting formats for seamless information flow.

• Generate insights to optimize performance for future campaigns.

Purpose of the Role

• To develop a deep understanding of influencer marketing operations and strategy from the ground up.

• To grow into a well-rounded leader capable of managing large business accounts and verticals.

• To cultivate essential soft skills such as communication, analytical problem-solving, team handling, and strategic thinking.

• To help build a stable, credible, and high-quality brand-expert team that delivers customized, impactful solutions for each client.

Qualifications:

• 3–4 years of dedicated experience in influencer marketing with proven results

• Strong roster/network of influencers across diverse categories

• Experience handling macro & celebrity influencers along with micro creators

• Expertise in budget planning, campaign strategy, and ROI measurement

• Experience managing team members / interns is a plus

• Strategic mindset with ability to run large-scale influencer programs