Influencer Marketing Executive

Job Description – Influencer Marketing Executive

Overview

We are looking for a creative and result-oriented Influencer Marketing & Social Media Executive to manage our influencer collaborations, social media presence, and content creation — all under one roof. This is a hands-on role for someone who can plan campaigns, execute them, and create content that drives growth and engagement.

Key Responsibilities

• Influencer Marketing
• Identify, onboard, and manage influencers across Instagram, YouTube, and other platforms.
• Negotiate deliverables, coordinate product dispatches, and ensure timely posting.
• Track performance (reach, engagement, conversions) and prepare campaign reports.
• Social Media Management
• Plan and manage monthly content calendars for Instagram, Facebook, and other platforms.
• Post content, monitor engagement, reply to DMs/comments, and grow the community.
• Track analytics to optimize posting time, content type, and engagement rates.
• Content Creation
• Create engaging posts, reels, and stories (using Canva, CapCut, or similar tools).
• Write captions, copy, and hashtags aligned with brand voice and campaign goals.
• Stay updated on trends and adapt them to the brand’s identity.

Skills & Qualifications

• 1–3 years’ experience in influencer marketing, social media management, and content creation (D2C/e-commerce experience preferred).
• Strong understanding of Instagram, YouTube, Facebook, and social media trends.
• Creative thinking with basic design/video editing skills (Canva/CapCut/Adobe).
• Excellent communication and negotiation skills for influencer outreach.
• Ability to analyze campaign performance and present actionable insights.

KPIs

• Growth in followers, engagement rate, and social reach.
• ROI and conversions from influencer campaigns.
• Consistent production of high-quality content and timely campaign execution.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s):

• Do you have experience in D2C & E-commerce Industry?
• Our budget is upto 30k inhand, Are you okay with that ?

Education:

• Bachelor's (Preferred)

Experience:

• Influencer Marketing: 2 years (Required)
• Social media management: 1 year (Required)
• Content creation: 1 year (Required)

Work Location: In person