Influencer Marketing Associate

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Job Overview:

We are seeking a dynamic and results-oriented Influencer Marketing Associate to join our team in Noida. The ideal candidate will be responsible for managing and executing end-to-end influencer marketing campaigns, building strong relationships with influencers and industry thought leaders, and driving brand awareness and engagement through strategic collaborations.

Key Responsibility:

• Plan, conceptualize, and deliver impactful influencer marketing campaigns aligned with brand objectives.
• Manage day-to-day communication and coordination with influencers, creators, and talent agencies.
• Identify, onboard, and maintain long-term relationships with influencers and thought leaders across platforms.
• Coordinate campaign execution, timelines, deliverables, and approvals with internal teams.
• Conduct in-depth analysis of target audiences, influencer profiles, industry leaders, and consumer behavior.
• Track, analyze, and report campaign performance using analytics tools and key performance metrics.
• Optimize campaign strategies based on insights to maximize reach, engagement, and ROI.
• Stay updated with emerging trends in influencer marketing, social media platforms, and the evolving media landscape.
• Actively participate in industry events, conferences, talks, and networking opportunities to expand the influencer network.
• Ensure consistent brand messaging and compliance across all influencer collaborations.

Mandatory Requirements:

• Strong understanding of influencer marketing metrics and quantitative analysis.
• Working knowledge of influencer ecosystems across major social media platforms (Instagram, YouTube, Twitter/X, LinkedIn, etc.).
• Proven ability to build and manage relationships through social media platforms.
• Demonstrated experience in outreach and influencer collaboration strategies.
• Ability to work collaboratively across multiple departments and cross-functional teams.
• Excellent analytical, interpersonal, and organizational skills.
• Strong communication and negotiation abilities.

Preferred Qualifications:

• 2–3 years of experience in influencer marketing or a related field.
• Experience handling multiple influencer campaigns simultaneously.
• Creative mindset with the ability to ideate engaging and innovative campaign concepts.