Inbound Marketing Manager

Inbound Marketing Manager

Key Responsibilities

• Develop and execute a comprehensive

  inbound marketing strategy

  , aligned with revenue and growth targets.
• Own and manage the

  content calendar

  : blogs, ebooks, white papers, landing pages, and video content.
• Drive

  organic traffic growth

  through SEO best practices (on-page, technical, keyword research).
• Collaborate with content writers, designers, and subject matter experts to produce high-value resources.
• Create and manage

  email marketing workflows

  , drip campaigns, and lead nurturing sequences.
• Build and optimize

  lead generation forms, CTAs, and landing pages

  across web properties.
• Use data to

  monitor funnel performance

  , improve conversion rates, and shorten sales cycles.
• Work closely with sales to align inbound leads with qualification criteria and feedback loops.
• Implement

  A/B testing

  and CRO tactics to improve key KPIs (MQLs, SQLs, CPL, etc.).
• Track and report on campaign performance using tools like HubSpot, GA4, SEMrush, and Looker.

Qualifications

• 3–6+ years of experience in inbound marketing, content strategy, or B2B lead generation
• Strong expertise in

  HubSpot

  (or similar marketing automation platforms)
• Solid understanding of the inbound methodology and buyer’s journey
• Proven track record of growing

  organic traffic and qualified leads

  through SEO and content
• Excellent writing/editing skills and ability to manage content production
• Data-driven mindset with experience in marketing analytics and ROI reporting
• Collaborative and organized, with project management skills and attention to detail
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Preferred Qualifications

• Background in B2B SaaS, tech, or service-based industries
• Experience with paid amplification of inbound content (e.g., LinkedIn, Google Ads)
• Familiarity with lead scoring and CRM integration (Salesforce, Pipedrive, etc.)
• Working knowledge of HTML/CSS, CMS tools (e.g., WordPress), and SEO platforms (e.g., Ahrefs, Moz)

What We Offer

• Competitive salary and growth incentives
• Ownership of inbound strategy in a high-impact role
• Flexible work arrangements and a collaborative team culture
• Access to modern marketing tools and a generous content budget
• Career development and learning opportunities