We’re seeking a strategic and execution-focused Inbound Marketing Manager to own and scale our inbound lead generation engine. You’ll be responsible for creating and optimizing content, campaigns, and automation workflows that attract qualified leads and move them through the marketing funnel—driving both awareness and conversion. Key Responsibilities Develop and execute a comprehensive inbound marketing strategy , aligned with revenue and growth targets. Own and manage the content calendar : blogs, ebooks, white papers, landing pages, and video content. Drive organic traffic growth through SEO best practices (on-page, technical, keyword research). Collaborate with content writers, designers, and subject matter experts to produce high-value resources. Create and manage email marketing workflows , drip campaigns, and lead nurturing sequences. Build and optimize lead generation forms, CTAs, and landing pages across web properties. Use data to monitor funnel performance , improve conversion rates, and shorten sales cycles. Work closely with sales to align inbound leads with qualification criteria and feedback loops. Implement A/B testing and CRO tactics to improve key KPIs (MQLs, SQLs, CPL, etc.). Track and report on campaign performance using tools like HubSpot, GA4, SEMrush, and Looker. Qualifications 3–6+ years of experience in inbound marketing, content strategy, or B2B lead generation Strong expertise in HubSpot (or similar marketing automation platforms) Solid understanding of the inbound methodology and buyer’s journey Proven track record of growing organic traffic and qualified leads through SEO and content Excellent writing/editing skills and ability to manage content production Data-driven mindset with experience in marketing analytics and ROI reporting Collaborative and organized, with project management skills and attention to detail Bachelor’s degree in Marketing, Communications, Journalism, or a related field Preferred Qualifications Background in B2B SaaS, tech, or service-based industries Experience with paid amplification of inbound content (e.g., LinkedIn, Google Ads) Familiarity with lead scoring and CRM integration (Salesforce, Pipedrive, etc.) Working knowledge of HTML/CSS, CMS tools (e.g., WordPress), and SEO platforms (e.g., Ahrefs, Moz) What We Offer Competitive salary and growth incentives Ownership of inbound strategy in a high-impact role Flexible work arrangements and a collaborative team culture Access to modern marketing tools and a generous content budget Career development and learning opportunities
