Head - Sales (B2B & B2C)

About TautMore

B2B and B2C segments

With a strong portfolio, rapidly growing school network, and expanding digital footprint, TautMore is entering a new phase of aggressive growth across both verticals.

Position Overview

The Head of Sales (B2B & B2C) will lead TautMore’s overall sales strategy, revenue growth, market expansion, and team leadership across multiple geographies. This role requires a seasoned sales leader with deep experience in institutional sales (schools), EdTech sales, publishing, and online sales operations. The candidate will manage sales teams, build national-level partnerships, and drive consistent performance across channels.

Key Responsibilities

A. B2B Sales Leadership (School Business)

• Drive nationwide B2B sales for curriculum books, Olympiad & IIT Foundation books, and school programs.
  
• Develop and lead state-wise and territory-wise sales strategies to expand school partnerships.
  
• Identify and acquire new schools, school chains, and institutional partners.
  
• Ensure strong engagement with school principals, academic coordinators, directors, and trustees.
  
• Design annual sales plans, school onboarding targets, and revenue forecasts.
  
• Monitor competition, pricing, and product positioning to stay ahead in publishing & institutional sales.
  
• Build deep relationships with key accounts and ensure high renewal and retention rates.
  
• Oversee exhibitions, academic events, principal meets, and school demos for product promotion.
  

B. B2C Sales Leadership (Online Classes & Foundation Programs)

• Lead B2C sales operations for online learning programs and foundation courses (India & US).
  
• Build and manage high-performing B2C sales teams—Inside Sales, Telecalling, and Student Advisors.
  
• Improve lead conversion funnels, tele-sales performance, and monthly closures.
  
• Identify new customer acquisition channels and optimize CAC (Customer Acquisition Cost).
  
• Ensure best-in-class sales process, pitch training, and CRM management (LSQ).
  
• Drive revenue through cross-selling, up-selling, and retention strategies.
  

C. Sales Strategy, Revenue & P&L Management

• Own the revenue targets for both B2B and B2C business units.
  
• Develop pricing strategies, discount policies, and annual business plans.
  
• Lead monthly and quarterly performance reviews with the leadership and board.
  
• Develop data-driven dashboards, sales analytics, and market intelligence insights.
  
• Align sales targets with organizational financial goals and P&L expectations.
  

D. Team Leadership & Organizational Development

• Build, train, and mentor large sales teams across India (B2B territory managers, BDMs, BDAs, B2C advisors).
  
• Drive a culture of accountability, performance, and continuous improvement.
  
• Establish incentive structures, performance scorecards, and sales productivity metrics.
  
• Collaborate closely with Academics, Operations, Supply Chain, HR, and Finance teams for execution.
  

E. Partnerships, Ecosystems & Expansion

• Build collaborations with distributors, publishing partners, book sellers, and academic networks.
  
• Explore new regions for expansion—state-level, zone-level, and national-level.
  
• Represent TautMore in education expos, EdTech events, and conferences.
  
• Identify and onboard channel partners where required for deeper penetration.
  

F. Operational Excellence & CRM Management

• Ensure accurate reporting, forecasting, and review mechanisms through LSQ CRM.
  
• Monitor lead pipelines, conversion ratios, daily performance, and team outputs.
  
• Implement sales SOPs, compliance standards, and data integrity processes.
  
• Streamline the entire sales lifecycle from lead generation to delivery and collection.
  

Qualifications & Experience

• Bachelor’s degree required; MBA/PGDM preferred.
  
• 15–20 years of experience in Sales with a strong background in

  EdTech, Publishing, School Sales, B2B Institutional Sales, or B2C Online Sales

  .
• Minimum 5+ years in a senior sales leadership role managing large teams.
  
• Proven experience in scaling sales operations across multiple regions.
  
• Strong understanding of K–12 education trends, curriculum books, Olympiad & IIT books, and competitive student programs.