Head – Online & Distribution Sales (Footwear Industry)

Job Title

Department:

Location:

Reports To:

Industry:

Job Overview:

Head of Distribution Sales

This leadership role demands a strategic thinker who can build and scale distribution channels, drive revenue growth, and manage high-performing teams across geographies.

Key Responsibilities:

• Sales Strategy & Planning:

• Develop and execute the national distribution sales strategy aligned with business goals.
• Create short-term and long-term sales plans with clear KPIs and growth targets.
• Define pricing, margin, and promotional strategies to optimize sell-in and sell-through.

• Distribution Network Management:

• Identify, appoint, and onboard distributors and channel partners in untapped and strategic markets.
• Strengthen and expand the distribution footprint across urban and rural markets.
• Build strong relationships with distributors, ensuring loyalty, transparency, and performance.

• Team Leadership:

• Lead and mentor a team of regional/zonal sales managers and field executives.
• Set clear objectives, provide coaching, and monitor performance across all levels.
• Ensure seamless coordination between sales, supply chain, and marketing teams.

• Market Development:

• Monitor and analyze market trends, competitor activities, and customer behavior.
• Drive demand generation activities and retail development in coordination with marketing teams.
• Innovate distribution strategies to penetrate new markets and drive revenue in existing territories.

• Operations & Reporting:

• Ensure timely forecasting, inventory planning, and order fulfillment through the distribution channel.
• Track daily, weekly, and monthly sales reports and present insights to senior leadership.
• Monitor distributor ROI, credit limits, and adherence to company policies.

Key Requirements:

• Experience:

• Minimum 

  10–15 years

   of sales experience in the 

  footwear industry

  , with at least 

  5 years in a senior distribution leadership role

  .
• Proven experience in setting up and scaling distribution networks pan-India.

• Education:

• Bachelor's degree in Business Administration, Marketing, or related field. MBA preferred.

• Skills:

• In-depth understanding of footwear industry dynamics and distribution models.
• Strong leadership and team management skills.
• Excellent negotiation, communication, and analytical abilities.
• Willingness to travel extensively.

Preferred Attributes:

• Demonstrated ability to grow market share and open new markets.
• High commercial acumen with strong decision-making ability.
• Ability to work in a fast-paced, evolving environment.