Job Title: Head of Publisher Development
Location: Remote
Company: Germane Media LLC
Job Description:
We are seeking a dynamic and results-driven Head of Publisher Development to lead our efforts in acquiring and onboarding publishers across CTV (Connected TV), Web, and In-App platforms. In this role, you will be responsible for building strong relationships, expanding our publisher network, and ensuring long-term strategic partnerships. You will also mentor a team to achieve acquisition targets and drive growth in the Ad-Tech space.
Responsibilities:
- Lead Publisher Acquisition Efforts – Identify, approach, and onboard new publishers within CTV, Web, and In-App domains to expand Germane Media’s network.
- Mentor and Guide – Manage and coach a team of Publisher Development Associates, fostering their skills in prospecting, relationship management, and negotiation.
- Strategic Outreach – Develop and execute effective outreach strategies via email, phone calls, LinkedIn, and other communication channels to attract high-value publishers.
- Relationship Building – Establish and maintain strong, long-term relationships with publishers, understanding their needs and aligning them with our offerings.
- Deal Negotiation & Closing – Work closely with senior leadership to structure, negotiate, and finalize mutually beneficial agreements.
- Database & Pipeline Management – Oversee the maintenance of a comprehensive publisher database and ensure timely follow-up for acquisition opportunities.
- Performance Tracking – Monitor acquisition metrics, report progress, and refine strategies to achieve company objectives.
- Content & Proposal Development – Draft, review, and refine proposals, presentations, and communication materials to ensure persuasive and professional outreach.
Requirements:
- Proven experience in publisher acquisition, business development, or a related sales role in the Ad-Tech industry.
- Strong network of existing CTV, Web, and In-App publishers is highly preferred.
- Excellent communication and interpersonal skills, with the ability to build trust quickly.
- Leadership qualities with experience in guiding and motivating teams.
- Ability to work independently and collaboratively in a remote environment.
- Familiarity with LinkedIn and other lead generation or CRM tools is an advantage.
- Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
Benefits:
- Opportunity to lead impactful publisher acquisition initiatives in the growing Ad-Tech domain.
- Work closely with industry leaders and gain access to ongoing training and mentorship.
- Flexible remote work environment promoting work-life balance.
- Competitive compensation and performance-based incentives.
