Job
Description
🟣 Head of Marketing – Nutriwel Health India Pvt Ltd Location: Delhi Experience: 8+ years Function: Marketing, Brand, D2C Growth Type: Full-time ⸻ 🧩 About Us OneHealth by Dr. Shikha Sharma, under Nutriwel Health India Pvt Ltd, is a renowned wellness brand dedicated to transforming lives through Vedique Nutrition—a blend of Ayurveda and modern science. With over 25 years of experience and 53,000+ success stories, OneHealth specializes in weight management, chronic diseases, and lifestyle disorders. Our expert-led programs offer personalized nutrition plans, doctor and nutritionist consultations, and yoga and wellness coaching. Join us in our mission to promote better health and longevity. ⸻ 🎯 What You’ll Own • Brand Unification Develop and execute a roadmap to unify brand narratives across Dr. Shikha Sharma, Vedique, Unitus, and Nutriwel into a cohesive, compelling identity. • D2C Growth Strategy Own CAC, LTV, retention, and conversion funnels across advisory services and consumer products. Build the D2C playbook for preventive wellness. • Performance Marketing Scale Meta, Google, WhatsApp and referral-led acquisition strategies while optimizing for ROI and high-LTV segments. • Organic & Community Growth Build an owned media engine—SEO, content, email, influencer partnerships—that aligns with our trust-based health positioning. • CRM & Retention Work closely with the CRE and service delivery teams to improve renewal and rejoin rates. Build loyalty and win-back programs. • Cross-Functional Leadership Collaborate with Product, Sales, and Ops to align messaging, positioning, and monetization. ⸻ 💡 We’re Looking For Someone Who • Has 8–12 years of experience in D2C marketing in India, preferably in health, wellness, FMCG, or beauty • Has experience building or scaling a consumer brand, especially in an omnichannel or multibrand context • Can build and manage a team across performance, content, CRM, and design • Has a sharp understanding of Indian consumers across HNI metro and Tier 2–3 markets • Is hands-on with MarTech tools (GA, Meta, HubSpot, Shopify, etc.) and knows how to brief creative and media teams clearly • Has a founder mindset—low ego, high curiosity, systems thinker ⸻ 📍 Bonus If You • Have experience in wellness, Ayurveda, or nutrition brands • Understand compliance, claims, and ethical marketing in health • Have helped scale from ₹5Cr to ₹50Cr ARR Interested Candidate Can share resume on hr@nutriwel.co & 9355138289
