Head of Marketing & Brand Strategist

Job Title: Head of Marketing & Brand Strategist

Company: Tailorworks Private Limited (formerly Darzi On Call)

Location: Delhi (On-Site)

Industry: Luxury & Premium Fashion | Bespoke Tailoring (B2C & B2B)

Experience Required: 5+ Years in Strategic Marketing, Brand Building & Premium Product Marketing

Reports to: Chief Growth Officer / Director

About Tailorworks

Tailorworks is a 360-degree premium bespoke tailoring brand catering to both B2C and B2B clients. With a legacy of craftsmanship and innovation, we serve India’s luxury clientele while expanding our presence in global markets. Fusing traditional artistry with modern silhouettes and tech-enabled customization, we deliver a highly personalized fashion experience rooted in excellence.

Role Overview

We are looking for a visionary and strategic Head of Marketing & Brand Strategist to lead brand positioning, product marketing, and growth campaigns for TailorWorks. This role demands a strong ability to identify marketing white spaces, craft compelling brand narratives, and drive presence across digital, retail, and high-impact luxury platforms—including in-flight magazines, premium publications, curated events, and lifestyle media.

Key Responsibilities

Brand Strategy & Positioning

• Define and refine the TailorWorks brand identity in alignment with luxury aesthetics

• Build consistent, aspirational storytelling across all channels and formats

• Champion the brand’s narrative in the premium and bespoke fashion ecosystem

Product & Collection Marketing

• Lead go-to-market (GTM) strategy for new collections, capsule launches, and service verticals

• Collaborate with design and production teams to develop product stories and styling content

Integrated Marketing & Expansion

• Develop and execute 360° campaigns across digital (SEO, SEM, social, performance), offline (print, PR, ATL/BTL), and experiential formats

• Identify and activate high-impact luxury placements such as in-flight magazines, luxury lifestyle media, premium event venues, and strategic offline branding opportunities

• Continuously find new platforms, untapped markets, and innovative areas where TailorWorks can grow visibility and mindshare

Sales Strategy & Customer Journey

• Align marketing efforts with lead generation for B2B and B2C channels

• Design customer engagement and retention programs that deepen loyalty

• Ensure seamless brand experience across the full customer journey

Team Leadership & Collaboration

• Lead and manage a cross-functional team of marketers, creatives, and vendors

• Own the calendar, campaigns, budgeting, and performance metrics

• Collaborate closely with sales, tech, design, and operations to drive unified brand outcomes

Who You Are

• A strategic marketer with a sharp creative instinct and commercial acumen

• Passionate about fashion, storytelling, and elevating premium brands

• Highly capable of discovering new marketing opportunities, channels, and whitespace for brand growth

• Balanced in brand thinking and data-driven decision-making

• Proven experience leading growth, visibility, and positioning initiatives for premium or luxury brands

Key Requirements

• MBA in Marketing / Fashion Marketing / Luxury Brand Management (preferred)

• Minimum 5+ years of experience in brand marketing and product marketing in fashion/luxury/consumer brands

• Demonstrated ability to craft strategic marketing plans and identify new placement and growth avenues

• Track record of building strong brand visibility and commercial impact across diverse marketing channels

What You Get

• A leadership platform to redefine modern luxury tailoring in India and abroad

• High ownership, strategic freedom, and creative control

• Opportunity to lead national and global brand expansion

• A collaborative, innovation-driven environment with a passionate team