Head of Marketing & Brand Strategist

As the Head of Marketing & Brand Strategist at Tailorworks Private Limited, you will play a crucial role in shaping the brand positioning, product marketing, and growth campaigns for the premium bespoke tailoring brand serving B2C and B2B clients. With your expertise in strategic marketing and brand building, you will directly report to the Chief Growth Officer / Director. - Define and refine Tailorworks brand identity - Craft compelling brand narratives - Drive presence across digital, retail, and luxury platforms - Lead go-to-market strategies for new collections - Collaborate with design and production teams - Develop 360 campaigns across various marketing channels - Align marketing efforts with lead generation for B2B and B2C channels - Design customer engagement programs - Ensure a seamless brand experience across the customer journey - Lead and manage a cross-functional team of marketers, creatives, and vendors We are looking for a strategic marketer with a creative instinct, commercial acumen, and a passion for fashion and storytelling. The ideal candidate should have: - An MBA in Marketing / Fashion Marketing / Luxury Brand Management (preferred) - Minimum 5+ years of experience in brand marketing and product marketing in fashion/luxury/consumer brands - Proven track record of identifying new marketing opportunities and leading growth initiatives for premium or luxury brands Join the team at Tailorworks to redefine modern luxury tailoring, enjoy high ownership, strategic freedom, creative control, and lead national and global brand expansion in a collaborative, innovation-driven environment.,