Head of Influencer Marketing - Sales

📍 Location: Jasola, Delhi

🏢 Company: Socio Genee

💼 Employment Type: Full-Time

About Socio Genee

Socio Genee is a dynamic, results-oriented company at the forefront of the influencer marketing revolution. We specialize in forging impactful brand-influencer partnerships that drive engagement, boost conversions, and deliver measurable ROI. Our proprietary platform connects brands with the right influencers, enabling scalable, data-driven campaigns with creativity at their core. At Socio Genee, we believe in the transformative power of social media to tell compelling stories, influence behaviour, and grow businesses.

Position Overview:

We are seeking an experienced and strategic Senior Influencer Sales Manager to lead and elevate our influencer-driven sales initiatives. This leadership role is ideal for a results-driven professional who combines deep influencer marketing knowledge with strong business acumen and relationship-building prowess.

As a senior member of our Sales & Partnerships team, you will take ownership of designing high-impact influencer sales strategies, forging key relationships with creators and clients, and delivering campaigns that align with business growth targets. You will play a key role in shaping the future of our influencer marketing offerings while mentoring junior team members and collaborating cross-functionally with marketing, content, and operations.

Key Responsibilities:

1. Strategic Leadership

• Develop and lead scalable influencer sales strategies that directly contribute to revenue growth and client acquisition.
• Translate business objectives into innovative influencer marketing roadmaps that align with overall marketing and brand goals.
• Identify growth opportunities within existing and new markets through competitive analysis and trend forecasting.

2. High-Impact Influencer Partnerships

• Source, vet, and onboard top-performing influencers across platforms including Instagram, YouTube, and emerging channels.
• Build and manage long-term, performance-focused influencer relationships that align with brand values.
• Lead high-level negotiations and secure optimal terms to ensure ROI and campaign success.

3. Campaign Oversight & Execution

• Oversee end-to-end campaign development, execution, and optimization.
• Ensure all influencer campaigns are on-brand, on-time, and exceed performance benchmarks.
• Lead post-campaign analysis and prepare executive-level performance reports.

4. Sales Enablement & Client Collaboration

• Partner with the sales team to co-create influencer-led pitch decks and proposals tailored to client goals.
• Participate in key client meetings to represent influencer strategies and drive buy-in.
• Act as a strategic advisor for clients looking to integrate influencer marketing into their broader sales funnels.

5. Insights, Analytics & Innovation

• Use data and industry tools (e.g., Upfluence, HypeAuditor, Sprout Social, Google Analytics) to track KPIs and inform future strategies.
• Stay ahead of emerging trends, platform changes, and influencer marketing innovations.
• Continuously test, iterate, and improve influencer strategies for better performance and scalability.

6. Team Leadership & Cross-Functional Collaboration

• Mentor and guide junior team members in influencer outreach, campaign coordination, and reporting.
• Collaborate closely with Marketing, Sales, and Content teams to ensure cohesive brand storytelling and campaign alignment.
• Advocate for influencer marketing internally and drive integration across departments.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 2–6 years of hands-on experience in influencer marketing, campaign strategy, or digital partnerships, with at least 2 years in a leadership or managerial role.
• Proven track record of delivering ROI-positive influencer campaigns at scale.
• Deep understanding of major social platforms, influencer ecosystems, and algorithmic trends.
• Strong interpersonal and negotiation skills with a proven ability to build trust with creators and clients alike.
• Experience with data-driven marketing tools and influencer analytics platforms.
• Exceptional project management, time management, and leadership skills.
• Creative thinker who thrives in fast-paced, evolving environments.

Why Join Socio Genee?

• Be part of a visionary company shaping the future of influencer marketing.
• Work with top-tier clients and talent in a high-growth environment.
• Collaborate with an ambitious, creative, and supportive team.
• Opportunity to innovate, lead, and leave your mark on high-impact campaigns.

How to Apply:

If you're a senior marketing professional who lives and breathes influencer culture, sales strategy, and digital growth, we want to hear from you!

Please send your updated resume and a cover letter detailing your relevant experience and strategic approach to influencer-led sales campaigns to 📧 hr@sociogenee.com

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