Head of Global Marketing & Demand Generation

15 years

0 Lacs

Posted:6 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

SCIENTE is a Singapore HQ, multi-award winning, ISO9001/DPTM certified, a purpose-driven and a trusted business technology partner in intelligent transformations and technology talent management.


Head of Global Marketing & Demand Generation


What are you expected to do?


Strategic Leadership

  • Define and execute Sciente’s

    global marketing strategy

    , aligned with business expansion priorities.
  • Own and govern

    brand positioning, messaging, and visual identity

    across geographies.
  • Develop a scalable

    marketing operations framework

    to support global teams.
  • Build and lead a

    high-performing marketing team in India

    over time.

Demand Generation & Sales Enablement

  • Design and run

    end-to-end demand generation programs

    (inbound & outbound) to fuel pipelines for onsite Business Development Managers (BDMs).
  • Establish structured

    market research and segmentation

    to identify high-potential prospects.
  • Create

    sales enablement assets

    (presentations, playbooks, case studies) to support global BDMs.
  • Track and report on

    marketing ROI, funnel metrics, and lead-to-revenue conversion

    .

Digital Marketing & Content

  • Lead

    digital marketing campaigns

    across channels (SEO, SEM, email, LinkedIn, social, web).
  • Build a

    content marketing engine

    with thought leadership, blogs, case studies, and whitepapers.
  • Drive

    marketing automation, analytics, and CRM integration

    to scale activities efficiently.

Partner & Co-Marketing

  • Work closely with technology and consulting partners to execute

    joint go-to-market initiatives

    .
  • Plan and deliver

    co-branded campaigns, events, and webinars

    .
  • Strengthen Sciente’s presence in

    partner ecosystems

    .

Brand & Communications

  • Govern

    brand consistency

    across all external communication.
  • Oversee

    corporate communications

    including employer branding.


Who shall fit-in the best?


  • Hands-on operator with the ability to

    set strategy and execute to meet measureable performance goals

    .
  • 12–15 years of marketing experience

    in IT services, consulting, or technology sectors, with exposure to global markets is mandatory.
  • Successful track-recrod in

    demand/lead generation, digital marketing, and brand management

    .
  • Experience working with

    onsite sales teams and partner ecosystems

    .
  • Strong leadership, analytical, communication and execution skills.
  • Prior experience in setting up from scratch or scaling a marketing function is required.


Should you be interested in this career opportunity, please send in your updated resume to HR@sciente.com at the earliest.


When you apply, you voluntarily consent to the disclosure, collection and use of your personal data for employment/recruitment and related purposes in accordance with the SCIENTE Group Privacy Policy, a copy of which is published at SCIENTE’s website (https://www.sciente.com/privacy-policy).


Confidentiality is assured, and only shortlisted candidates will be notified for interviews.

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