Head of Digital Marketing – Leadership Role

About the Role

We are looking for a visionary and performance-driven Head of Digital Marketing to spearhead our digital strategy and accelerate growth across online platforms. This is a high-impact leadership role that requires a balance of strategic thinking, execution excellence, team mentorship, and cross-functional collaboration. As part of the leadership team, you will shape the future of our brand, drive digital transformation, and build scalable systems that deliver measurable business results.

Key Responsibilities

1. Strategic Leadership

• Define and lead the overall digital marketing strategy aligned with business objectives and growth plans.
• Serve as a thought partner to the executive team, influencing brand positioning and customer acquisition models through digital insights.
• Identify emerging trends, technologies, and innovative practices to future-proof our digital ecosystem.

2. Performance Marketing & Revenue Growth

• Own the strategy and execution of multi-channel performance marketing campaigns (Google, Meta, LinkedIn, etc.) to meet aggressive ROI, CAC, and LTV targets.
• Optimize the entire customer journey—from traffic acquisition to nurturing and conversion—using a full-funnel, data-led approach.

3. SEO, SEM & Content Strategy

• Guide a comprehensive organic growth strategy via technical SEO, content planning, and search engine marketing.
• Partner with content, creative, and brand teams to build a unified voice across blogs, video, email, and web assets.
• Ensure content is not just engaging, but also business-aligned and conversion-optimized.

4. Digital Infrastructure & Website Optimization

• Lead the vision and execution of high-performance digital assets—including UI/UX optimization, mobile-first websites, and CRO initiatives.
• Work closely with design, product, and technology teams to elevate the digital customer experience.

5. Analytics, Automation & Martech

• Build a robust measurement framework through tools like GA4, HubSpot, and heatmapping platforms.
• Translate complex data into clear, actionable insights that inform both tactical campaigns and long-term strategy.
• Leverage AI and marketing automation platforms to scale personalization and operational efficiency.

6. Team Building & Cross-Functional Collaboration

• Hire, mentor, and inspire a high-performance digital marketing team and agency partners.
• Work closely with Sales, Product, Creative, and CX teams to align go-to-market initiatives with broader organizational goals.
• Cultivate a culture of experimentation, innovation, and accountability.

What We’re Looking For

• 10 years of digital marketing experience, including 4+ years in a senior leadership role.
• Proven track record of driving revenue growth and brand engagement through data-led digital campaigns.
• Deep understanding of paid media, SEO/SEM, content marketing, CRM, analytics, and web technologies.
• Exceptional leadership and communication skills with a strong strategic mindset.
• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• Experience in real estate marketing is a strong advantage.

Preferred Qualifications

• Certifications in Google Ads, Meta Blueprint, HubSpot, or equivalent.
• Familiarity with AI-powered marketing tools, CDPs, and predictive analytics platforms.
• Prior experience leading digital strategy for a brand in a fast-paced, high-growth environment.

Why This Role?

This is more than a marketing role—this is a growth leadership opportunity. As our Head of Digital Marketing, you’ll play a key role in shaping our brand, scaling our digital capabilities, and driving tangible business results. If you’re a digital leader who thrives on impact, autonomy, and innovation—this is your platform to lead.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Shivajinagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance Marketing Team Leadership: 5 years (Required)

Work Location: In person

Application Deadline: 30/08/2025
Expected Start Date: 01/09/2025