Head of Content

Job Title: Head of Content

Location: Bangalore ( On-site only )

Department: Content & Marketing

Reports to: Director

Employment Type: Full-Time

Role Overview:

As Head of Content, you’ll be responsible for leading our content creation and strategy across web, SEO, social, and paid media. You should have hands-on experience in SEO writing, web copywriting, landing page content creation, Ad Copies and proofreading with a deep understanding of how content supports traffic growth, lead generation, and client success.

Key Responsibilities:

Content Strategy & Planning

• Define and execute content strategies for both clients and internal marketing efforts.
• Build content plans that align with SEO goals, user intent, and conversion objectives.

Content Creation & Oversight

• Write and review high-quality content for websites, blogs, landing pages, ad campaigns, and email sequences.
• Craft persuasive landing page copy and ad messaging aimed at increasing CTR and conversions.
• Ensure all content meets SEO best practices, including keyword targeting, meta optimization, and structured formatting.

Editing & Quality Control

• Proofread and edit content for grammar, tone, style, clarity, and consistency.
• Maintain content standards, brand voice, and editorial quality across all outputs.

Team Collaboration

• Coordinate with SEO, design, paid media, and dev teams to ensure content is effective and well-integrated.
• Manage freelance or in-house writers, review their work, and provide feedback as needed.

Performance Monitoring

• Track content performance using analytics tools (Google Analytics, Search Console, SEMrush, etc.).
• Optimize existing content based on engagement metrics, SEO rankings, and CRO data.

Required Skills & Qualifications:

• Minimum 3+ years of experience in content writing, copywriting, or digital content strategy.
• Strong command of SEO writing, web content creation, and landing page copywriting.
• Proficient in grammar, editing, and proofreading with excellent attention to detail.
• Solid understanding of SEO tools (e.g., SEMrush, Ahrefs, Surfer, or Clearscope).
• Ability to write content that not only ranks, but converts — especially for landing pages and ads.
• Strong time management and multitasking abilities in a fast-paced agency environment.
• Proficiency with Google Docs, WordPress, and basic CMS tools.

Bonus Skills (Nice to Have):

• Experience with A/B testing tools or conversion optimization.
• Familiarity with UX principles and how they relate to content design.
• Prior agency experience or client-facing content role.
• Basic understanding of paid media platforms and how copy impacts ad performance.

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• HSR Layout Sector 2, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Content strategy: 2 years (Required)
• Content marketing: 2 years (Required)

Work Location: In person