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Head of D2C – Gurgaon Location: Gurgaon Compensation: Competitive, based on experience About the Role: We are looking for an experienced, growth-focused leader to drive our D2C business to new heights. This role requires a seasoned professional with 10+ years of experience in scaling high-growth D2C brands. The ideal candidate should have a strong command of acquisition strategies, performance marketing, SEO, and retention, with a proven track record in building and scaling D2C revenue. Key Responsibilities: Growth & Strategy: ● Own and drive the D2C (website) revenue growth strategy & P&L – from customer acquisition to retention and lifetime value maximization. ● Develop and execute scalable acquisition strategies across Meta, Google, YouTube, influencer marketing, and emerging channels. ● Optimize performance marketing, driving CAC efficiency and ROAS improvements. ● Scale the brand’s organic traffic & discoverability through a well-rounded SEO & content strategy. Performance Marketing & SEO: ● Lead SEO and performance marketing teams, ensuring aligned execution of paid and organic growth initiatives. ● Drive A/B testing, conversion rate optimization (CRO), and landing page optimization for better funnel performance. ● Explore new customer acquisition channels, including affiliates, programmatic ads, and offline activations. Retention & Customer Experience: ● Build and scale a robust CRM & retention strategy to maximize LTV (including email, SMS, WhatsApp & loyalty programs). ● Optimize customer journeys, post-purchase experience, and repeat purchase rate. ● Drive personalization and automation efforts across retention touchpoints. Cross-Functional Leadership: ● Work closely with the tech/ product team to enhance website UI/UX, speed, and checkout experience. ● Collaborate with supply chain & operations to ensure seamless fulfillment. ● Manage P&L for D2C, ensuring sustainable and profitable growth. Key Requirements: ● 10+ years of experience in D2C growth & eCommerce scaling, preferably in a high-growth startup. ● Proven expertise in customer acquisition, performance marketing, and SEO. ● Strong understanding of shopify ecosystem, analytics, CRO, and retention strategies. ● Hands-on experience in managing teams across paid marketing, SEO, CRM, and growth hacking. ● Data-driven mindset with expertise in Google Analytics, Meta Ads, Google Ads, and retention tools. ● Prior experience in P&L ownership, managing large marketing budgets, and scaling D2C revenue. —---- About Wellbeing Nutrition Wellbeing Nutrition is a leading D2C health and wellness brand focused on plant-based, clinically researched, and innovative nutrition solutions . Our products are designed to make wellness effortless, combining science-backed ingredients with convenient formats like melts (oral thin strips), slow-release capsules, effervescent tablets, and functional beverages . We have built a strong presence across D2C, marketplaces (Amazon, Flipkart, etc.), and offline retail (pharmacies, modern trade, and specialty stores) . Our mission is to redefine how people consume nutrition by offering delicious, effective, and sustainable solutions. With rapid growth in both India and international markets (US, UAE, UK, and more), we are now looking to scale further with cutting-edge digital strategies, omnichannel expansion, and deeper consumer engagement . Please apply through this post or write to me directly on jasmine@wellbeingnutrition.com (Please do not forget to mention your current/ last drawn compensation, expected compensation and availability to join from) Show more Show less
