GTM Program Manager

About The Role

GTM Program Manager

Responsibilities

Develop and Execute GTM Strategies

• Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging.
• Create and manage detailed GTM plans, including timelines, milestones, and resource allocation.
• Coordinate cross-functional teams to ensure seamless execution of launch activities.
  

Program Management

• Oversee all aspects of GTM programs, from planning to post-launch analysis.
• Track and report on program progress, identifying and mitigating risks.
• Ensure adherence to deadlines and budget constraints.
  

Cross-Functional Collaboration

• Facilitate communication and alignment between product, marketing, sales, and operations teams.
• Lead regular meetings and provide updates to stakeholders.
• Foster a collaborative and results-oriented environment.
  

Market Analysis and Competitive Intelligence

• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Analyze GTM program performance and identify areas for improvement.
• Provide insights and recommendations to optimize future GTM strategies.
  

Enablement and Training

• Develop and deliver sales enablement materials and training programs.
• Ensure that sales and support teams are equipped with the necessary knowledge and resources.
• Monitor and measure the effectiveness of training efforts.
  

Qualifications

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience (5 years) in program management, preferably in a GTM or product launch environment.
• Strong understanding of marketing and sales principles.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in project management and collaboration tools (e.g., Asana, Jira, Slack).
• Proficiency in sales tools (e.g., Salesforce, Clari, Power BI).
• Experience with data visualization tools (e.g., Power BI, Tableau) and the ability to translate data into actionable insights. Familiarity with AI-powered tools for automation, productivity, or analytics.
  

Candidate Profile

• Strategic Thinker – Translates business goals into actionable GTM strategies; proactively identifies opportunities and gaps.
• Results-Oriented – Delivers measurable business impact with strong ownership and accountability.
• Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority.
• Organized and Detail-Oriented – Manages complex programs with precision and focus.
• Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement.
• Analytical – Makes data-informed decisions and turns insights into execution.
• Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity.
  

Preferred Backgrounds

• Product Marketing or GTM roles in cybersecurity or enterprise tech
• Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs
• Program Managers in SaaS, product, marketing, or operations
• Management Consultants with experience in GTM, org design, or tech
• Exposure to cloud security, SASE, XDR, or network security product lines
• Experience engaging with CROs, CMOs, or Product leadership