GTM Program Manager

OLIVER

The Brandtech Group

Role:

Location:

Work Timings:

About the role:

GTM Program Manager

What you will be doing:

• Program Management Leadership:

  Support the end-to-end GTM program management for product launches and initiatives, from initial planning to post-launch analysis.

• Cross-Functional Coordination:

  Serve as a key POC liaison between Product Marketing, GStore, Retail, Country marketing teams etc to ensure a unified and effective GTM strategy.

• Strategic Planning:

  Collaborate with stakeholders to define and document GTM plans through the line including ATL, GStore, Retail plans and media flighting.

• Risk & Dependency Management:

  Proactively identify potential risks, bottlenecks, and dependencies, and develop mitigation plans and operational systems to keep programs on track.

• Communication:

  Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.

• Process Improvement:

  Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.

What you need to be great in this role:

• Go to Market Strategy: :

  +6 years of experience in go-to-market strategies, ideally in-house. Demonstrated ability to understand business objectives and translate them into actionable GTM plans.

• Program management :

  Proven ability to manage complex, cross-functional projects from inception to completion. Strong organizational skills, attention to detail

• Mindset

  : highly proactive approach.

• Collaboration:

  Exceptional interpersonal and communication skills. Ability to build strong relationships with teams in diverse cultures and locations, and influence stakeholders without direct authority.

• Strategic Thinking:

• Tools:

  Proficiency with project management software (e.g., Asana, Jira, Smartsheet), as well as GTM-related tools and platforms.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.