Growth Marketing Manager

Position:

Location:

Reports To:

Growth & Brand Manager

As a key member of the leadership team, you’ll be responsible for building a strong digital presence, growing revenue, and crafting a compelling brand experience tailored to Indian beauty consumers. This is a hands-on role that blends analytical thinking with brand creativity.

Key Responsibilities

• Lead end-to-end marketing strategies

  across the entire customer journey—from brand awareness to purchase conversion.

• Drive core growth metrics

  such as ROAS, CAC, AOV, LTV, and retention.

• Manage performance marketing campaigns

  across Meta, Google, and YouTube.

• Oversee CRM and lifecycle marketing

  , ideally using Klaviyo, to maximize customer engagement and repeat purchases.

• Enhance the Shopify storefront

  by optimizing user experience, conversion rate, product merchandising, and funnel performance through data insights.

• Shape creative direction

  for ads, website, social content, and storytelling that resonates with Indian audiences.

• Lead and collaborate with cross-functional teams

  including marketers, creatives, and developers to deliver high-impact campaigns.

• Analyze campaign performance and user data

  to continuously improve strategies and outcomes.

• Localize marketing initiatives

  for Tier 1 to Tier 3 markets in India, ensuring relevance and resonance.

• Uphold and evolve the brand identity

  across all digital and offline channels.

What We’re Looking For

• 3+ years of experience in D2C marketing

  , preferably in beauty, personal care, or wellness sectors.
• Hands-on expertise with

  Shopify, Klaviyo

  , and paid media platforms (Meta, Google, YouTube).
• A

  data-driven mindset

  paired with strong creative instincts.

• Leadership experience

  , with a proven ability to guide teams and scale marketing efforts.
• Deep understanding of

  Indian consumer behavior

  , digital trends, and regional nuances.

If you're passionate about driving growth in the beauty space and ready to lead an ambitious D2C brand in India, we’d love to hear from you.