Growth Marketing Manager

Growth Marketing Manager

Executive Communication Reporting

• Translate Data into Strategy:

  Present key metrics and campaign insights in clear, concise narratives that align with business objectives. Tailor your language to a non-marketing, technical executive audience, focusing on how performance impacts product roadmap, customer experience, and revenue forecasts.

• Structured Cadence:

  Deliver daily, weekly, and/or monthly dashboards highlighting trends, anomalies, attribution shifts, ROI analysis, and experiment outcomes.

• Visual Storytelling:

  Use simple yet powerful visualizations funnel diagrams, attribution flowcharts, cohort trend lines to make complex data immediately understandable and actionable.

• Anticipate Technical Questions:

  Come prepared with clear explanations on tagging frameworks, offline conversion integrations, data pipelines, and algorithmic bidding logic.

• Collaborative Dialogue:

  Lead two-way discussions with executive stakeholders, surfacing risks and opportunities while refining next steps with clear recommendations and ownership.

Full-Stack Campaign Leadership

• End-to-End Channel Ownership:

  Own strategy and daily execution across Google Ads, Bing Ads, Meta Ads, and new acquisition channels, ensuring they hit ROI and revenue targets.

• Precision Audience Targeting:

  Build high-intent ICP segments using lookalikes, exclusions, and behavioral data to drive qualified leads and reduce wasted spend.

• Adaptive Bidding Frameworks:

  Launch and manage bid strategies (manual CPC, tCPA, tROAS) that balance short-term performance with long-term LTV.

• Performance Analysis Rapid Iteration:

  Monitor KPIs daily, diagnose anomalies (e.g., CPA spikes, quality score drops), and drive A/B testing across creative, landing pages, and offers.

• Cross-Functional Alignment:

  Collaborate with Product, Growth, and Engineering to align campaign timing with feature releases, promos, and seasonal pushes.

Tracking Attribution Mastery

• Audit and resolve tracking gaps across platforms and devices.
• Maintain offline conversion integrations (CRM, call-center, in-person) into ad platforms.
• Partner with Engineering to ensure clean data pipelines, accurate attribution, and real-time lead flow into CRM systems.

• 5+ years in performance/growth marketing with proven channel ownership (Google Ads, Meta).
• Full-stack marketing operator: You work across strategy, execution, analysis, and tooling.
• Strong communicator: You turn complex data into clear action for stakeholders at all levels.

Nice-to-Have:

How We ll Measure Success

• Hit monthly revenue targets:

  Test and grow campaigns to hit monthly revenue milestones.

• Drive Checkout Online Growth:

  Ensure people understand the product they are buying and can make a decision without entering the sales funnel.